Earlier today I gave my presentation Growing Your Business with New Media to the Iowa City Area Chamber of Commerce’s small business/entrepreneur group. I have given this presentation in different formats to various clients and smaller groups before but this was the first large-scale setting. It was the perfect match of content (harnessing the cost-effective power of social media) and audience (small businesspeople and entrepreneurs).
As I deflate afterward, I am reminded of the incredible opportunity that presents itself when you are asked to speak on a topic. What a powerful tool for positioning your brand — presenting, speaking, teaching. It’s not unlike the positioning power of blogging.
Do you have a speech that you are aching to give? Is there something related to your field of expertise that people are clamoring to hear about? Whether you are Al Gore presenting his traveling slide show on global warming or a neighborhood bank talking to a large medical facility about how your branch is sensitive to their employees’ unique schedules and needs, you need to find that perfect fit of content and audience and use presenting as a positioning tool for your brand.
Oh yeah, shameless plug time … if you’d like us to come give our new media presentation to your business or group, let’s talk.
