Category Archives: Branding
3 Keys to Telling Your Brand’s Story
We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing … 
Should Your Brand Take a Stand?
Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, …
The One Thing You Shouldn’t Automate in Your Marketing
As a marketer, I receive emails almost every week about marketing automation tools or customer relationship management systems. Technology can scale and automate many business processes, saving us time and helping us all be more productive. But these efficiencies come …
Brand Building Without Traditional Branding: How to Be an Anti-Brand
I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it …
Why Your Brand Has to Move
In recent years, Super Bowl ads have become as watched as the game itself. We’ve come along way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.
Do You Have a Brand Experience?
On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know …
Be a Bill Murray Brand
It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the …
Why You Need a Brand Brain Trust
One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is …
5 Ways to Help Your Organization Share Stories
Many organizations are talking about sharing their stories to connect with customers, donors, or potential connections. Why? Authentic stories are memorable and can build connections. Stories that are new, engaging, and interesting activate different parts in our brain than mountains …
How to Make Your Brand’s Holiday Card Stand-Out
The end of a year brings more than just snow and gifts. It brings plenty of opportunities to make an impact as a business or individual. Most send cards or tokens of appreciation, but few take full opportunity to not …
