Category Archives: Branding

February 15, 2017


3 Keys to Telling Your Brand’s Story

We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing …

January 25, 2017


Should Your Brand Take a Stand?

brand take a stand

Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, …

November 30, 2016


The One Thing You Shouldn’t Automate in Your Marketing

As a marketer, I receive emails almost every week about marketing automation tools or customer relationship management systems. Technology can scale and automate many business processes, saving us time and helping us all be more productive. But these efficiencies come …

October 12, 2016


Brand Building Without Traditional Branding: How to Be an Anti-Brand


I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it …

February 17, 2016


Why Your Brand Has to Move

brand moving

In recent years, Super Bowl ads have become as watched as the game itself. We’ve come along way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.

April 15, 2015


Do You Have a Brand Experience?

brand experience

On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know …

February 11, 2015


Be a Bill Murray Brand

bill murray brand

It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the …

May 26, 2014


Why You Need a Brand Brain Trust

brand brain trust

One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is …

January 22, 2014


5 Ways to Help Your Organization Share Stories

share stories

Many organizations are talking about sharing their stories to connect with customers, donors, or potential connections. Why? Authentic stories are memorable and can build connections. Stories that are new, engaging, and interesting activate different parts in our brain than mountains …

December 11, 2013


How to Make Your Brand’s Holiday Card Stand-Out

holiday card

The end of a year brings more than just snow and gifts. It brings plenty of opportunities to make an impact as a business or individual. Most send cards or tokens of appreciation, but few take full opportunity to not …