Author Archives: Nick Westergaard
In a Noisy, Distracted World, Clarity Wins with Steve Woodruff
http://traffic.libsyn.com/onbrand/Steve_Woodruff_On_Brand.mp3Podcast: Play in new window | Download“We’re more and more distracted today. There’s more and more noise. What hasn’t increased is attention.” In our noisy, distracted world, it’s harder than ever to get our audience’s attention — to say nothing … 
Applying a Punk Rock Attitude to Your Brand with Jeremy Dale
http://traffic.libsyn.com/onbrand/Jeremy_Dale_On_Brand.mp3Podcast: Play in new window | Download“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and …
How Leaders Create Strong Brands with Alberto Lopez-Valenzuela
http://traffic.libsyn.com/onbrand/Alberto_Lopez_On_Brand.mp3Podcast: Play in new window | Download“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. …
Building an Audience for Your Personal Brand with Case Kenny
http://traffic.libsyn.com/onbrand/Case_Kenny_On_Brand.mp3Podcast: Play in new window | Download“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand …
Why You Should Market to Mindstates with Will Leach
http://traffic.libsyn.com/onbrand/Will_Leach_On_Brand.mp3Podcast: Play in new window | Download“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond …
The Best Marketing Tool You’re Overlooking with Todd Earwood
http://traffic.libsyn.com/onbrand/Todd_Earwood_On_Brand.mp3Podcast: Play in new window | Download“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook …
The Laws of Brand Storytelling with Ekaterina Walter and Jessica Gioglio
http://traffic.libsyn.com/onbrand/Ekaterina_Jess_On_Brand.mp3Podcast: Play in new window | Download“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To …
The Future of Branded Video with Wistia Founder Chris Savage
http://traffic.libsyn.com/onbrand/Chris_Savage_On_Brand.mp3Podcast: Play in new window | Download“You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands …
Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin
http://traffic.libsyn.com/onbrand/Jay_Baer_Daniel_Lemin_On_Brand.mp3Podcast: Play in new window | Download“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word …
The Next Evolution of Branding with Mona Amodeo
http://traffic.libsyn.com/onbrand/Mona_Amodeo_On_Brand.mp3Podcast: Play in new window | Download“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or …
