Author Archives: Nick Westergaard

Nick Westergaard

December 21, 2020

Podcast

Social Impact in Small Bites with Angel Mason Broadus

Angel Mason Broadus On Brand

“What we’re finding in nonprofit marketing today is that it’s really about helping people see the impact they’re having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

December 14, 2020

Podcast

How to Build an Unignorable Brand with Peter Levitan

peter levitan on brand podcast

“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

December 7, 2020

Podcast

Using AI to Simplify Logo Design with Richard Lau

onbrandart richard lau

Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who’s launched several helpful businesses that he’s eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast.


Nick Westergaard

November 30, 2020

Podcast

Marketing with Empathy and Gratitude with Rob Volpe

rob volpe ignite 360 on brand

“Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively, we’ve never been less empathetic. How do we fix this and how can we use these tools to better connect with our customers? Rob Volpe of insight strategy firm Ignite 360 explains on this week’s episode of the On Brand podcast.


Nick Westergaard

November 23, 2020

Podcast

The On Brand Thanksgiving Special with Joseph Jaffe

onbrandart coronatv

My guest this week is … me! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. Happy Thanksgiving!


Nick Westergaard

November 16, 2020

Podcast

Why Licensing Is Invisible Marketing with Jeff Lotman

jeff lotman on brand

“People take a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently, especially brands in retail.” Jeff Lotman has an iconic career both as a brand strategist at his firm Global Icons and as a retailer as the owner of Fred Segal. He’s also the author of the book Invisible Marketing. We discussed all of this and more this week on the On Brand podcast.


Nick Westergaard

November 9, 2020

Podcast

Unlocking the Power of Video Storytelling with Doug Scott

doug scott on brand

“I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofit brands worldwide unlock the power of video storytelling. We discussed video, social media, brand style guides, and more this week on the On Brand podcast. 


Nick Westergaard

November 2, 2020

Podcast

Turning CPG Branding Upside Down with Michael Keplinger

michael keplinger on brand.001

“The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader of the research team at brand strategy firm SmashBrand, Michael Keplinger has a bold new approach for inventing and reinventing CPG brands. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

October 26, 2020

Podcast

Developing a Strong Brand Name with Brad Flowers

brad flowers on brand 2

“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that.


Nick Westergaard

October 19, 2020

Podcast

Building Brands That Create Social Impact with Eric Ressler

eric ressler on brand

“All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.” Eric Ressler knows a thing or two about brands making an impact. That’s the focus of his work as Founder and Creative Director at Cosmic, an agency helping brands build their awareness by having a strong social impact in the world. We discussed all of this and more this week on the On Brand podcast.