Author Archives: Nick Westergaard

Nick Westergaard

October 14, 2019

Podcast

Building Brands by Changing Habits with Jessica Jensen

jessican jensen on brand

http://traffic.libsyn.com/onbrand/Jessica_Jensen_On_Brand.mp3Podcast: Play in new window | Download“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her …


Nick Westergaard

October 7, 2019

Podcast

How Self-Reliant Entrepreneurs Build Purposeful Brands with John Jantsch

john jantsch on brand

http://traffic.libsyn.com/onbrand/John_Jantsch_Back_On_Brand.mp3Podcast: Play in new window | Download“Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for …


Nick Westergaard

September 30, 2019

Podcast

Creating a Big, Bold Brand with Inge Overtoom

inge overtoom on brand

http://traffic.libsyn.com/onbrand/Inge_Overtoom_On_Brand.mp3Podcast: Play in new window | Download“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest …


Nick Westergaard

September 23, 2019

Podcast

Help Customers by Building a “Lighthouse Brand” with Scott Wolfe of Levelset

scott wolfe on brand

“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast.


Nick Westergaard

September 16, 2019

Podcast

Finding Your Brand’s Universal Story with Ellen Utrecht

ellen utrecht on brand

“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.


Nick Westergaard

September 9, 2019

Podcast

Why Your Brand Should Be an Outlier with Phillip Stutts

phillip stutts on brand

“Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast.


Nick Westergaard

September 2, 2019

Podcast

Redefining Your Content Experience with Randy Frisch

randy frisch on brand

“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast.


Nick Westergaard

August 26, 2019

Podcast

Positioning Your Brand Platform with Derrick Daye

derrick daye on brand

http://traffic.libsyn.com/onbrand/Derrick_Daye_On_Brand.mp3Podcast: Play in new window | Download“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded …


Nick Westergaard

August 19, 2019

Podcast

How to Build a Challenger Brand with Prentice Howe

prentice howe on brand

http://traffic.libsyn.com/onbrand/Prentice_Howe_On_Brand.mp3Podcast: Play in new window | Download“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your …


Nick Westergaard

August 12, 2019

Podcast

Boosting Brand Scale and Impact with Raul Hernandez

raul hernandez on brand

http://traffic.libsyn.com/onbrand/Raul_Hernandez_On_Brand.mp3Podcast: Play in new window | Download“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed …