Author Archives: Nick Westergaard
Crafting Brand Stories That Sell with Amber Williams
http://traffic.libsyn.com/onbrand/Amber_Williams_On_Brand.mp3Podcast: Play in new window | DownloadWho are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all … 
How to Turn an Entrepreneur’s Voice into Brand Voice with Kate Boyd
http://traffic.libsyn.com/onbrand/Kate_Boyd_On_Brand.mp3Podcast: Play in new window | Download“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this …
Marty Neumeier Scrambles Up Business Books and Agile Strategy
http://traffic.libsyn.com/onbrand/Marty_Neumeier_On_Brand_2.mp3Podcast: Play in new window | Download“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The …
Exploring the New Reality of Brand Building with Cathy Hackl
http://traffic.libsyn.com/onbrand/Cathy_Hackl_On_Brand.mp3Podcast: Play in new window | Download“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified …
Building a Long-Term Legacy for Your Brand with Lucas Conley
http://traffic.libsyn.com/onbrand/Lucas_Conley_On_Brand.mp3Podcast: Play in new window | Download“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the …
Discussing the Drivers of Dynamic Brands with Luke Beatty
http://traffic.libsyn.com/onbrand/Luke_Beatty_On_Brand.mp3Podcast: Play in new window | Download“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric.” And we need better tools for managing and measuring brand impact across platforms. That’s exactly …
The Architecture of Building Brand Intimacy with Mario Natarelli
http://traffic.libsyn.com/onbrand/Mario_Natarelli_On_Brand.mp3Podcast: Play in new window | Download“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the …
Making Sense of Advertising’s Existential Crisis with Kevin Kelly
http://traffic.libsyn.com/onbrand/Kevin_Kelly_On_Brand.mp3Podcast: Play in new window | Download“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still …
The Secret Sauce to Personal Branding with Phil Pallen
http://traffic.libsyn.com/onbrand/Phil_Pallen_On_Brand.mp3Podcast: Play in new window | Download“The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen …
Branding Luxury Real Estate with Matthew Leone
http://traffic.libsyn.com/onbrand/Matthew_Leone_On_Brand.mp3Podcast: Play in new window | Download“We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is …
