Author Archives: Nick Westergaard
Inside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller
http://traffic.libsyn.com/onbrand/Lorraine_Barber_Miller_On_Brand.mp3Podcast: Play in new window | Download“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what … 
Brand Building Through Servant Leadership with Ken Blanchard
http://traffic.libsyn.com/onbrand/Ken_Blanchard_On_Brand_.mp3Podcast: Play in new window | Download“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they’ll take good …
Connecting Brand Strategy to Business Strategy with Jeff Swystun
http://traffic.libsyn.com/onbrand/Jeff_Swystun_On_Brand.mp3Podcast: Play in new window | Download“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also …
Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani
http://traffic.libsyn.com/onbrand/Alexandra_Dimiziani_On_Brand.mp3Podcast: Play in new window | Download“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as …
Remixing Your Brand’s Story and Content with Judi Holler
http://traffic.libsyn.com/onbrand/Judi_Holler_On_Brand.mp3Podcast: Play in new window | Download“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear …
Finding Brand Relevancy in a Fast-Changing World with Allen Adamson
http://traffic.libsyn.com/onbrand/Allen_Adamson_On_Brand_.mp3Podcast: Play in new window | Download“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for …
How to Orchestrate Your Brand Experience with Karin Soukup
http://traffic.libsyn.com/onbrand/Karin_Soukup_On_Brand_.mp3Podcast: Play in new window | Download“Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at …
Finding the Epicenter of Branding and Culture with Dennis Hahn
http://traffic.libsyn.com/onbrand/Dennis_Hahn_On_Brand.mp3Podcast: Play in new window | Download“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in …
Creating a Heart-Centered Brand with Stephanie Nivinskus
http://traffic.libsyn.com/onbrand/Stephanie_Nivinskus_On_Brand.mp3Podcast: Play in new window | Download“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of …
Bridging the Brand Activation Gap with Mitch Duckler
http://traffic.libsyn.com/onbrand/Mitch_Duckler_On_Brand_.mp3Podcast: Play in new window | Download“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. …
