Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on August 19, 2019

Podcast

How to Build a Challenger Brand with Prentice Howe

prentice howe on brand

http://traffic.libsyn.com/onbrand/Prentice_Howe_On_Brand.mp3Podcast: Play in new window | Download“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your …


Nick Westergaard

By Nick Westergaard on August 12, 2019

Podcast

Boosting Brand Scale and Impact with Raul Hernandez

raul hernandez on brand

http://traffic.libsyn.com/onbrand/Raul_Hernandez_On_Brand.mp3Podcast: Play in new window | Download“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed …


Nick Westergaard

By Nick Westergaard on August 5, 2019

Podcast

Brands as Building Blocks of Our Personal Identity with David Lemley

david lemley on brand

http://traffic.libsyn.com/onbrand/David_Lemley_On_Brand.mp3Podcast: Play in new window | Download“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a …


Nick Westergaard

By Nick Westergaard on July 29, 2019

Podcast

Using Brand as a Leadership Tool with Lindsay Pedersen

lindsay pedersen on brand

http://traffic.libsyn.com/onbrand/Lindsay_Pederson_On_Brand.mp3Podcast: Play in new window | Download“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the …


Nick Westergaard

By Nick Westergaard on July 22, 2019

Podcast

Building a Startup Brand with ShowerPill Founder Justin Forsett

justin forsett on brand

http://traffic.libsyn.com/onbrand/Justin_Forsett_On_Brand.mp3Podcast: Play in new window | Download“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that …


Nick Westergaard

By Nick Westergaard on July 15, 2019

Podcast

Inside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller

lorraine barber miller on brand

http://traffic.libsyn.com/onbrand/Lorraine_Barber_Miller_On_Brand.mp3Podcast: Play in new window | Download“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what …


Nick Westergaard

By Nick Westergaard on July 8, 2019

Podcast

Brand Building Through Servant Leadership with Ken Blanchard

ken blanchard on brand

http://traffic.libsyn.com/onbrand/Ken_Blanchard_On_Brand_.mp3Podcast: Play in new window | Download“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they’ll take good …


Nick Westergaard

By Nick Westergaard on July 1, 2019

Podcast

Connecting Brand Strategy to Business Strategy with Jeff Swystun

jeff swystun on brand

http://traffic.libsyn.com/onbrand/Jeff_Swystun_On_Brand.mp3Podcast: Play in new window | Download“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also …


Nick Westergaard

By Nick Westergaard on June 24, 2019

Podcast

Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani

alexandra dimiziani on brand

http://traffic.libsyn.com/onbrand/Alexandra_Dimiziani_On_Brand.mp3Podcast: Play in new window | Download“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as …


Nick Westergaard

By Nick Westergaard on June 17, 2019

Podcast

Remixing Your Brand’s Story and Content with Judi Holler

judi holler on brand

http://traffic.libsyn.com/onbrand/Judi_Holler_On_Brand.mp3Podcast: Play in new window | Download“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear …