Author Archives: Nick Westergaard
Creating a Heart-Centered Brand with Stephanie Nivinskus
http://traffic.libsyn.com/onbrand/Stephanie_Nivinskus_On_Brand.mp3Podcast: Play in new window | Download“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of … 
Bridging the Brand Activation Gap with Mitch Duckler
http://traffic.libsyn.com/onbrand/Mitch_Duckler_On_Brand_.mp3Podcast: Play in new window | Download“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. …
Mapping a Customer-First Journey with Nancie McDonnell Ruder
http://traffic.libsyn.com/onbrand/Nancie_Ruder_On_Brand.mp3Podcast: Play in new window | Download“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start …
Cultivating a Creative Culture with Justin Dauer
http://traffic.libsyn.com/onbrand/Justin_Dauer_On_Brand.mp3Podcast: Play in new window | Download“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection …
How Brands Can Apply Design Thinking with Alain Sylvain
http://traffic.libsyn.com/onbrand/Alain_Sylvain_On_Brand.mp3Podcast: Play in new window | Download“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several …
Taming the Brand Experience Beast with Darren Coleman
http://traffic.libsyn.com/onbrand/Darren_Coleman_On_Brand.mp3Podcast: Play in new window | Download“Building a brand is everyone’s job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson …
Winning Your Customers’ Hearts and Minds with Kieran Flanagan
http://traffic.libsyn.com/onbrand/Kieran_Flanagan_On_Brand.mp3Podcast: Play in new window | Download“One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He’s responsible …
Designing Meaningful Brand Experiences with Steven Denekas
http://traffic.libsyn.com/onbrand/Steven_Denekas_On_Brand.mp3Podcast: Play in new window | Download“Experiences bring brand values to life.” As leader of the creative team at BASIC, Steven Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings …
The Cold Shower Digital Marketers Need to Take with Ryan Cote
http://traffic.libsyn.com/onbrand/Ryan_Cote_On_Brand.mp3Podcast: Play in new window | DownloadWhy a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a …
How to Develop Tasty Content That Sells with Rev Ciancio On Brand
http://traffic.libsyn.com/onbrand/Rev_Ciancio_On_Brand.mp3Podcast: Play in new window | Download“You have to think of your marketing on every channel today. If you’re a restaurant, you can’t just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we …
