Author Archives: Nick Westergaard
Developing Smile-Inducing Brand Names with Alexandra Watkins
“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast. 
Using Big Data to Create Customer Connections with Aimee Irwin
“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast.
How to Humanize Your Brand with Beth Trejo
“It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a human spark. We discussed all of this and more on this week’s episode of the On Brand podcast.
The Future of Marketing Is Collaboration with Vlad Calus
“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast.
Managing Startup Brand Consistency with Jonathan Wasserstrum
“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.
Creating Brands for Tomorrow’s Consumers with Emmanuel Probst
“Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast.
Building Brands by Changing Habits with Jessica Jensen
http://traffic.libsyn.com/onbrand/Jessica_Jensen_On_Brand.mp3Podcast: Play in new window | Download“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her …
How Self-Reliant Entrepreneurs Build Purposeful Brands with John Jantsch
http://traffic.libsyn.com/onbrand/John_Jantsch_Back_On_Brand.mp3Podcast: Play in new window | Download“Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for …
Creating a Big, Bold Brand with Inge Overtoom
http://traffic.libsyn.com/onbrand/Inge_Overtoom_On_Brand.mp3Podcast: Play in new window | Download“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest …
Help Customers by Building a “Lighthouse Brand” with Scott Wolfe of Levelset
“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast.
