Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on December 10, 2018

Podcast

Why You Should Market to Mindstates with Will Leach

will leach on brand

http://traffic.libsyn.com/onbrand/Will_Leach_On_Brand.mp3Podcast: Play in new window | Download“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond …


Nick Westergaard

By Nick Westergaard on December 3, 2018

Podcast

The Best Marketing Tool You’re Overlooking with Todd Earwood

http://traffic.libsyn.com/onbrand/Todd_Earwood_On_Brand.mp3Podcast: Play in new window | Download“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook …


Nick Westergaard

By Nick Westergaard on November 5, 2018

Podcast

The Laws of Brand Storytelling with Ekaterina Walter and Jessica Gioglio

on brand ekaterina walter and jessica gioglio

http://traffic.libsyn.com/onbrand/Ekaterina_Jess_On_Brand.mp3Podcast: Play in new window | Download“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To …


Nick Westergaard

By Nick Westergaard on October 29, 2018

Podcast

The Future of Branded Video with Wistia Founder Chris Savage

http://traffic.libsyn.com/onbrand/Chris_Savage_On_Brand.mp3Podcast: Play in new window | Download“You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands …


Nick Westergaard

By Nick Westergaard on October 16, 2018

Podcast

Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin

http://traffic.libsyn.com/onbrand/Jay_Baer_Daniel_Lemin_On_Brand.mp3Podcast: Play in new window | Download“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word …


Nick Westergaard

By Nick Westergaard on October 8, 2018

Podcast

The Next Evolution of Branding with Mona Amodeo

mona amodeo on brand

http://traffic.libsyn.com/onbrand/Mona_Amodeo_On_Brand.mp3Podcast: Play in new window | Download“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or …


Nick Westergaard

By Nick Westergaard on October 1, 2018

Podcast

What It Means to Be an Everywhere Brand with Jeff Rohrs

jeff rohrs on brand

http://traffic.libsyn.com/onbrand/Jeff_Rohrs_On_Brand.mp3Podcast: Play in new window | Download“Consumers deserve perfect info about businesses everywhere. We can all agree on that.” Going out of the gate, Jeff Rohrs reminded us of what’s at stake with all of the information about businesses online. …


Nick Westergaard

By Nick Westergaard on September 24, 2018

Podcast

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

http://traffic.libsyn.com/onbrand/Kevin_Dean_On_Brand.mp3Podcast: Play in new window | Download“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to …


Nick Westergaard

By Nick Westergaard on September 17, 2018

Podcast

Crafting Brand Stories That Sell with Amber Williams

amber williams on brand

http://traffic.libsyn.com/onbrand/Amber_Williams_On_Brand.mp3Podcast: Play in new window | DownloadWho are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all …


Nick Westergaard

By Nick Westergaard on September 10, 2018

Podcast

How to Turn an Entrepreneur’s Voice into Brand Voice with Kate Boyd

kate boyd on brand

http://traffic.libsyn.com/onbrand/Kate_Boyd_On_Brand.mp3Podcast: Play in new window | Download“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this …