Author Archives: Nick Westergaard
How to Develop Tasty Content That Sells with Rev Ciancio On Brand
http://traffic.libsyn.com/onbrand/Rev_Ciancio_On_Brand.mp3Podcast: Play in new window | Download“You have to think of your marketing on every channel today. If you’re a restaurant, you can’t just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we … 
How to Create Presentations That Are On Brand with James Ontra
http://traffic.libsyn.com/onbrand/James_Ontra_On_Brand.mp3Podcast: Play in new window | Download“Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren’t branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder and CEO …
Thinking Outside of the Box and Breaking the Wheel with Jay Acunzo
http://traffic.libsyn.com/onbrand/Jay_Acunzo_On_Brand_Part_2.mp3Podcast: Play in new window | Download“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo …
Creating a Media Frenzy Around Your Brand with Sarah Tourville
http://traffic.libsyn.com/onbrand/Sarah_Tourville_On_Brand.mp3Podcast: Play in new window | Download“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Tourville has spent her career helping disruptive …
Why Great Brands Must Design Great Culture with Josh Levine
http://traffic.libsyn.com/onbrand/Josh_Levine_On_Brand.mp3Podcast: Play in new window | Download“It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Levine has made his mission helping organizations understand the need for culture design in our rapidly …
In a Noisy, Distracted World, Clarity Wins with Steve Woodruff
http://traffic.libsyn.com/onbrand/Steve_Woodruff_On_Brand.mp3Podcast: Play in new window | Download“We’re more and more distracted today. There’s more and more noise. What hasn’t increased is attention.” In our noisy, distracted world, it’s harder than ever to get our audience’s attention — to say nothing …
Applying a Punk Rock Attitude to Your Brand with Jeremy Dale
http://traffic.libsyn.com/onbrand/Jeremy_Dale_On_Brand.mp3Podcast: Play in new window | Download“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and …
How Leaders Create Strong Brands with Alberto Lopez-Valenzuela
http://traffic.libsyn.com/onbrand/Alberto_Lopez_On_Brand.mp3Podcast: Play in new window | Download“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. …
Building an Audience for Your Personal Brand with Case Kenny
http://traffic.libsyn.com/onbrand/Case_Kenny_On_Brand.mp3Podcast: Play in new window | Download“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand …
Why You Should Market to Mindstates with Will Leach
http://traffic.libsyn.com/onbrand/Will_Leach_On_Brand.mp3Podcast: Play in new window | Download“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond …
