Author Archives: Nick Westergaard

Nick Westergaard

June 1, 2020

Podcast

Mastering Omnichannel Marketing with Rytis Lauris

rytis lauris on brand

“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast.


Nick Westergaard

May 25, 2020

Podcast

Tom Peters on Leadership in Troubling Times

tom peters on brand

Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the unique challenges of leadership and work in these troubling times. I couldn’t wait to catch up with Tom and to share our conversation with you. Enjoy!


Nick Westergaard

May 18, 2020

Podcast

Mastering Agile Marketing with Andrea Fryrear

andrea fryrear on brand

“Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week’s episode of the On Brand podcast.


Nick Westergaard

May 11, 2020

Podcast

Blurring the Lines of Branding & Storytelling with Lee Tone

lee tone on brand

“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it’s even harder today. We discussed all of this on this week’s episode of the On Brand podcast.


Nick Westergaard

May 4, 2020

Podcast

Creating a Content Performance Culture with Christoph Trappe

“In digital, you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and author, Christoph Trappe has executed several good plays. Because of this experience, he knows how to build a high-performance content marketing culture. We discussed all of this on this week’s episode of the On Brand podcast.


Nick Westergaard

April 27, 2020

Podcast

Building Brand Loyalty Through Customer Listening with Rob Markey

rob markey on brand

“In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand’s leadership and the front lines of employees and customers, explains Rob Markey of Bain & Company. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

April 20, 2020

Podcast

Radical Relevance in Turbulent Times with Bill Cates

bill cates on brand

“It’s a time to double down on your value—your why.” During Bill Cates’s storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

April 13, 2020

Podcast

Why Marketers Need to Help More with David Newman

david newman on brand

“It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to do now on this week’s episode of the On Brand podcast.


Nick Westergaard

April 6, 2020

Podcast

Rethinking B2B Branding in Turbulent Times with Ana Raynes

ana raynes on brand

It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow.


Nick Westergaard

March 30, 2020

Podcast

Sharpen Your Message into a Velvet Machete with Amber Hurdle

amber hurdle on brand

“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast.