On Brand: A Podcast About Branding

on brand podcast

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips.

On Brand is sponsored by Twenty20 — your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand.

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Crafting Brand Stories That Sell with Amber Williams

amber williams on brand
amber williams on brand

Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s episode of the On Brand podcast.

How to Turn an Entrepreneur’s Voice into Brand Voice with Kate Boyd

kate boyd on brand
kate boyd on brand

“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves as she creates marketing and sales systems. We discussed all of this and more on this week’s episode of the On Brand podcast.

Marty Neumeier Scrambles Up Business Books and Agile Strategy

marty neumeier on brand podcast
marty neumeier on brand podcast

“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy!

Exploring the New Reality of Brand Building with Cathy Hackl

cathy hackl on brand
cathy hackl on brand

“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this week’s episode of the On Brand podcast.

Building a Long-Term Legacy for Your Brand with Lucas Conley

lucas conley
lucas conley

“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast.

Discussing the Drivers of Dynamic Brands with Luke Beatty

luke beatty on brand
luke beatty on brand

“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric.” And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder. We discussed all of this and more on this week’s episode of the On Brand podcast.

The Architecture of Building Brand Intimacy with Mario Natarelli

mario natarelli on brand podcast
mario natarelli on brand podcast

“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same. Author and brand strategist Natarelli was kind enough to share them with us on this week’s episode of the On Brand podcast.

Making Sense of Advertising’s Existential Crisis with Kevin Kelly

kevin kelly on brand
kevin kelly on brand

“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of BigBuzz Marketing Group, helped us get to the bottom of these big questions on this week’s episode of the On Brand podcast.

The Secret Sauce to Personal Branding with Phil Pallen

phil pallen on brand
phil pallen on brand

“The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk about. And that’s exactly what we did on this week’s episode of the On Brand podcast. Enjoy!

Branding Luxury Real Estate with Matthew Leone

matthew leone
matthew leone

“We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market in New York. Matthew Leone, Chief Marketing Officer of Halstead, discussed all of this and more on this week’s episode of the On Brand podcast.