On Brand: A Podcast About Branding

on brand podcast

On Brand is a podcast about the art and science of brand building. Each week host Nick Westergaard of Brand Driven Digital interviews thought leaders or those working for innovative brands like Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods.

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Thinking Outside of the Box and Breaking the Wheel with Jay Acunzo

jay acunzo on brand podcast
jay acunzo on brand podcast

“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing beyond the everyday and inspiring others to create and share exceptional stories. We discussed all of this and more on this week’s episode of the On Brand podcast.

Creating a Media Frenzy Around Your Brand with Sarah Tourville

sarah tourville on brand
sarah tourville on brand

“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Tourville has spent her career helping disruptive brands tell their stories. We discussed all of this and more on this week’s On Brand podcast.

Why Great Brands Must Design Great Culture with Josh Levine

josh levine on brand
josh levine on brand

“It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Levine has made his mission helping organizations understand the need for culture design in our rapidly changing digital world. His new book Great Mondays charges organizations with developing a company culture that employees will love. We talked about how to think and act differently when it comes to culture this week on the On Brand podcast.

In a Noisy, Distracted World, Clarity Wins with Steve Woodruff

steve woodruff on brand
steve woodruff on brand

“We’re more and more distracted today. There’s more and more noise. What hasn’t increased is attention.” In our noisy, distracted world, it’s harder than ever to get our audience’s attention — to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book Clarity Wins.

Applying a Punk Rock Attitude to Your Brand with Jeremy Dale

jeremy dale on brand
jeremy dale on brand

“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and Motorola, Jeremy Dale has gathered stories on what makes a standout business — from authenticity to causes — in his new book The Punk Rock of Business. We discussed all of this and more on this week’s episode of the On Brand podcast.

How Leaders Create Strong Brands with Alberto Lopez-Valenzuela

“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at Alva, he helps organizations connect data sets to answer big questions such as this. As author of The Connecting Leader, he helps those at the top lead the charge for change. We discussed all of this and more on this week’s episode the On Brand podcast.

Building an Audience for Your Personal Brand with Case Kenny

“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We discussed all of this and more during our discussion on this week’s episode of the On Brand podcast.

Why You Should Market to Mindstates with Will Leach

will leach on brand
will leach on brand

“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market research by understanding and appealing to your audience when they’re in the optimal mindstate. We unpacked this concept and more this week on the On Brand podcast.

The Best Marketing Tool You’re Overlooking with Todd Earwood

“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like Facebook, Instagram, and Snapchat. We discussed how to avoid this mistake and strategies for better integrating webinars into marketing campaigns this week on the On Brand podcast.

The Laws of Brand Storytelling with Ekaterina Walter and Jessica Gioglio

on brand ekaterina walter and jessica gioglio
on brand ekaterina walter and jessica gioglio

“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss.