The On Brand podcast helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard of Brand Driven Digital interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods.
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“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast.
“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast.
“Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show.
“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast.
“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, founder of Noetic Consultants, this week on the On Brand podcast.
“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a Creative Culture. The author Justin Dauer is my guest on this week’s episode of the On Brand podcast.
“Building a brand is everyone’s job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout brand experiences. We discussed how to tame this beast and more this week on the On Brand podcast.