Tag Archives: Blogging

Nick Westergaard

June 5, 2017

Podcast

How to Listen for Brand Advocates with Mack Collier

mack collier on brand

http://traffic.libsyn.com/onbrand/Mack_Collier_On_Brand.mp3Podcast: Play in new window | Download“It takes time to cultivate relationships.” Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter …


Nick Westergaard

February 22, 2016

Podcast

Why Better Blogging Still Makes a Better Brand with Maddy Osman

maddy osman

http://traffic.libsyn.com/onbrand/Maddy_Osman_On_Brand.mp3Podcast: Play in new window | Download“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her …


Nick Westergaard

November 18, 2015

Blogging

7 Blogging KPIs You Should Be Tracking to Measure Success

So, you’ve tackled your writer’s block and established a strong content strategy with some of Nick’s blogging tips. You’re consistently producing quality content. You’re on a roll! Don’t stop there. Whether you’re blogging to increase brand awareness, establish thought leadership, or …


Nick Westergaard

November 11, 2015

Blogging

10 Years of Blogging: Lessons Learned, Looking Ahead

blogging

“I’ve been blogging for … well, 10 years exactly.” I found myself saying this phrase during a client meeting and was taken a back. It’s true. I have been blogging for 10 years. Almost to the day. I published my …


Nick Westergaard

October 28, 2015

Blogging / Content Marketing

5 Strategies for Writing Compelling Marketing Headlines

We’re all guilty of it. We spend hours writing and obsessing over every word in our blog posts, newsletters, and press releases and then quickly wrap things up with the headline. Unfortunately, according to the “Father of Advertising” David Ogilvy, …


Nick Westergaard

December 8, 2014

Blogging

Why You’re Stuck for Blog Ideas – And What to Do About It

blog ideas

It’s been a week already. Where did the days go? You know you need to update your blog regularly – it’s what all of the experts say – but you’ve just plain run out of ideas. No matter how hard …


Nick Westergaard

September 19, 2014

Podcast

How Do You Find Time to Blog?

social-brand-chat

http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode39.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from Tyler Scott via Twitter who asked, “How do you find the time to blog?” We all know that creating content …


Nick Westergaard

June 25, 2014

Team Tips

If You Only Do One Thing Online …

bdd team tips

It’s one of the most exciting times to be in marketing. It’s also one of the most frustrating as there are many “shiny” new platforms, apps, and ways to engage with your community. It can be hard to keep track …


Nick Westergaard

January 31, 2014

Podcast

Can You Have Too Many People Working on Your Blog?

social-brand-chat

http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode14.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question we received last week after our first Content Marketing Boot Camp in Cedar Rapids: “Can you have too many people working …


Nick Westergaard

January 6, 2014

Content Marketing

6 Top Content Marketing Challenges and How You Can Overcome Them

content challenges

If you’re like most marketers, chances are pretty good that you’re utilizing some form of content in your marketing mix. In fact, recent studies from the Content Marketing Institute and MarketingProfs show that content marketing is being used by at …