Category Archives: Blogging
4 Tips for Avoiding Writer’s Block with Your Blog
Whether you have a blog that needs updating daily, weekly, or even monthly, writer’s block is something that happens to the best of us. If it’s your first blog post you may be stuck thinking that every word should be … 
7 Blogging KPIs You Should Be Tracking to Measure Success
So, you’ve tackled your writer’s block and established a strong content strategy with some of Nick’s blogging tips. You’re consistently producing quality content. You’re on a roll! Don’t stop there. Whether you’re blogging to increase brand awareness, establish thought leadership, or …
10 Years of Blogging: Lessons Learned, Looking Ahead
“I’ve been blogging for … well, 10 years exactly.” I found myself saying this phrase during a client meeting and was taken a back. It’s true. I have been blogging for 10 years. Almost to the day. I published my …
5 Strategies for Writing Compelling Marketing Headlines
We’re all guilty of it. We spend hours writing and obsessing over every word in our blog posts, newsletters, and press releases and then quickly wrap things up with the headline. Unfortunately, according to the “Father of Advertising” David Ogilvy, …
Why You’re Stuck for Blog Ideas – And What to Do About It
It’s been a week already. Where did the days go? You know you need to update your blog regularly – it’s what all of the experts say – but you’ve just plain run out of ideas. No matter how hard …
What’s on Your Blogging Menu?
Blogging for business is both important and challenging. Google’s Zero Moment of Truth data reminds us that people are now consulting twice as many online sources before formally “shopping” online and off. Studies from the Content Marketing Institute and Marketing …
What If You Can Only Do One Thing on Social Media?
“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small …
How to Monetize Your Blog
One of my favorite blogging idea starters is to take audience questions you’ve received from speaking engagements and answer them with a post (feel free to steal this — I’m sure I stole it from somewhere). In going though my …
How to Get Reluctant Employees to Blog More
“I’d love to blog … but I could never do that.” It’s amazing how many people are still intimidated by the idea of blogging. Yet for many B2B and B2C brands, blogs still serve as digital content hubs — solving …
March 31, 2014
Blogging
Crowd Work: A Case for Not Removing Blog Comments
Recently the popular marketing site Copyblogger announced that they would be ending comments on their blog. In their post explaining this move, they outlined several sound reasons for making this switch — conversations about content are shifting to social networks …