Nick Westergaard

By Nick Westergaard on December 3, 2018

Podcast

The Best Marketing Tool You’re Overlooking with Todd Earwood

“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like Facebook, Instagram, and Snapchat. We discussed how to avoid this mistake and strategies for better integrating webinars into marketing campaigns this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on November 5, 2018

Podcast

The Laws of Brand Storytelling with Ekaterina Walter and Jessica Gioglio

on brand ekaterina walter and jessica gioglio

“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss.


Nick Westergaard

The Future of Branded Video with Wistia Founder Chris Savage

by Nick Westergaard on October 29, 2018

Nick Westergaard

The Next Evolution of Branding with Mona Amodeo

by Nick Westergaard on October 8, 2018

Nick Westergaard

What It Means to Be an Everywhere Brand with Jeff Rohrs

by Nick Westergaard on October 1, 2018

Nick Westergaard

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

by Nick Westergaard on September 24, 2018

Nick Westergaard

Crafting Brand Stories That Sell with Amber Williams

by Nick Westergaard on September 17, 2018

Nick Westergaard

Marty Neumeier Scrambles Up Business Books and Agile Strategy

by Nick Westergaard on August 27, 2018

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