Nick Westergaard

By Nick Westergaard on August 19, 2019

Podcast

How to Build a Challenger Brand with Prentice Howe

prentice howe on brand

“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook.


Nick Westergaard

By Nick Westergaard on August 12, 2019

Podcast

Boosting Brand Scale and Impact with Raul Hernandez

raul hernandez on brand

“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast.