Nick Westergaard

By Nick Westergaard on November 5, 2018

Podcast

The Laws of Brand Storytelling with Ekaterina Walter and Jessica Gioglio

on brand ekaterina walter and jessica gioglio

“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss.


Nick Westergaard

By Nick Westergaard on October 29, 2018

Podcast

The Future of Branded Video with Wistia Founder Chris Savage

“You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, many are afraid of looking stupid. We talked about using video to build your brand and your business this week on the On Brand podcast with Wistia cofounder and CEO Chris Savage.


Nick Westergaard

The Next Evolution of Branding with Mona Amodeo

by Nick Westergaard on October 8, 2018

Nick Westergaard

What It Means to Be an Everywhere Brand with Jeff Rohrs

by Nick Westergaard on October 1, 2018

Nick Westergaard

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

by Nick Westergaard on September 24, 2018

Nick Westergaard

Crafting Brand Stories That Sell with Amber Williams

by Nick Westergaard on September 17, 2018

Nick Westergaard

Marty Neumeier Scrambles Up Business Books and Agile Strategy

by Nick Westergaard on August 27, 2018

Nick Westergaard

Exploring the New Reality of Brand Building with Cathy Hackl

by Nick Westergaard on August 20, 2018

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