Nick Westergaard

By Nick Westergaard on October 16, 2018

Podcast

Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin

“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That’s why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more with both of these authors this week on the On Brand podcast. Enjoy!


Nick Westergaard

By Nick Westergaard on October 8, 2018

Podcast

The Next Evolution of Branding with Mona Amodeo

mona amodeo on brand

“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist and author Mona Amodeo sees branding as a way of managing an organization. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

What It Means to Be an Everywhere Brand with Jeff Rohrs

by Nick Westergaard on October 1, 2018

Nick Westergaard

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

by Nick Westergaard on September 24, 2018

Nick Westergaard

Crafting Brand Stories That Sell with Amber Williams

by Nick Westergaard on September 17, 2018

Nick Westergaard

Marty Neumeier Scrambles Up Business Books and Agile Strategy

by Nick Westergaard on August 27, 2018

Nick Westergaard

Exploring the New Reality of Brand Building with Cathy Hackl

by Nick Westergaard on August 20, 2018

Nick Westergaard

Building a Long-Term Legacy for Your Brand with Lucas Conley

by Nick Westergaard on August 13, 2018

Nick Westergaard

Discussing the Drivers of Dynamic Brands with Luke Beatty

by Nick Westergaard on July 30, 2018

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