Nick Westergaard

By Nick Westergaard on December 10, 2018

Podcast

Why You Should Market to Mindstates with Will Leach

will leach on brand

“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market research by understanding and appealing to your audience when they’re in the optimal mindstate. We unpacked this concept and more this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on December 3, 2018

Podcast

The Best Marketing Tool You’re Overlooking with Todd Earwood

“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like Facebook, Instagram, and Snapchat. We discussed how to avoid this mistake and strategies for better integrating webinars into marketing campaigns this week on the On Brand podcast.


Nick Westergaard

The Future of Branded Video with Wistia Founder Chris Savage

by Nick Westergaard on October 29, 2018

Nick Westergaard

The Next Evolution of Branding with Mona Amodeo

by Nick Westergaard on October 8, 2018

Nick Westergaard

What It Means to Be an Everywhere Brand with Jeff Rohrs

by Nick Westergaard on October 1, 2018

Nick Westergaard

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

by Nick Westergaard on September 24, 2018

Nick Westergaard

Crafting Brand Stories That Sell with Amber Williams

by Nick Westergaard on September 17, 2018

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