Tag Archives: Branding

Nick Westergaard

June 24, 2019

Podcast

Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani

alexandra dimiziani on brand

http://traffic.libsyn.com/onbrand/Alexandra_Dimiziani_On_Brand.mp3Podcast: Play in new window | Download“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as …


Nick Westergaard

August 27, 2018

Podcast

Marty Neumeier Scrambles Up Business Books and Agile Strategy

marty neumeier on brand podcast

http://traffic.libsyn.com/onbrand/Marty_Neumeier_On_Brand_2.mp3Podcast: Play in new window | Download“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The …


Nick Westergaard

May 28, 2018

Podcast

Crafting Your Brand’s Signature Story with David Aaker

david aaker on brand

http://traffic.libsyn.com/onbrand/David_Aaker_On_Brand.mp3Podcast: Play in new window | Download“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied …


Nick Westergaard

February 26, 2018

Podcast

Hammering Home Your Brand with Words and Visuals with Laura Ries

laura ries on brand

http://traffic.libsyn.com/onbrand/Laura_Ries_On_Brand.mp3Podcast: Play in new window | Download“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others …


Nick Westergaard

February 15, 2017

Branding

3 Keys to Telling Your Brand’s Story

We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing …


Nick Westergaard

January 2, 2017

Podcast

Seth Godin on Branding, Books, and Education (Episode 100 – Part 2)

seth godin on brand

http://traffic.libsyn.com/onbrand/Seth_Godin_On_Brand.mp3Podcast: Play in new window | DownloadIn 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing …


Nick Westergaard

October 12, 2016

Branding

Brand Building Without Traditional Branding: How to Be an Anti-Brand

branding

I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it …


Nick Westergaard

September 5, 2016

Podcast

Get Scrappy with Nick Westergaard LIVE at Prairie Lights

westergaard on brand

http://traffic.libsyn.com/onbrand/Nick_Westergaard_On_Brand.mp3Podcast: Play in new window | DownloadThis week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small …


Taylor Corrigan

July 27, 2016

Strategy

What Your Brand Can Learn from Comic-Con

comic con

Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and …


Nick Westergaard

July 25, 2016

Podcast

Connecting Brain Science and Branding with Daryl Weber

daryl weber on brand

http://traffic.libsyn.com/onbrand/Daryl_Weber_On_Brand.mp3Podcast: Play in new window | Download“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber …