Tag Archives: positioning
Rebranding Best Practices with Jim Heininger
“Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast. 
Hammering Home Your Brand with Words and Visuals with Laura Ries
http://traffic.libsyn.com/onbrand/Laura_Ries_On_Brand.mp3Podcast: Play in new window | Download“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others …
What Does Your Brand Stand For?
With all of the shifts that the Internet has brought, many of us don’t know what to do or even where to start. As our megaphone for getting our stories to the masses has changed, many of us are overwhelmed …
How to Get Reluctant Employees to Blog More
“I’d love to blog … but I could never do that.” It’s amazing how many people are still intimidated by the idea of blogging. Yet for many B2B and B2C brands, blogs still serve as digital content hubs — solving …
Positioning Through Presenting
Earlier today I gave my presentation Growing Your Business with New Media to the Iowa City Area Chamber of Commerce’s small business/entrepreneur group. I have given this presentation in different formats to various clients and smaller groups before but this …
