Tag Archives: positioning

Nick Westergaard

June 29, 2020

Podcast

Rebranding Best Practices with Jim Heininger

jim heininger on brand

“Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

February 26, 2018

Podcast

Hammering Home Your Brand with Words and Visuals with Laura Ries

laura ries on brand

http://traffic.libsyn.com/onbrand/Laura_Ries_On_Brand.mp3Podcast: Play in new window | Download“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others …


Nick Westergaard

March 25, 2013

Branding

What Does Your Brand Stand For?

what does your brand stand for

With all of the shifts that the Internet has brought, many of us don’t know what to do or even where to start. As our megaphone for getting our stories to the masses has changed, many of us are overwhelmed …



Nick Westergaard

April 17, 2009

Blogging / Branding / Strategy

Positioning Through Presenting

Earlier today I gave my presentation Growing Your Business with New Media to the Iowa City Area Chamber of Commerce’s small business/entrepreneur group. I have given this presentation in different formats to various clients and smaller groups before but this …