Category Archives: Strategy
Donald Trump Isn’t Marketer of the Year
Let me start by saying I don’t want to get political. Yes, Donald Trump won the presidential election. Honestly, I wish him well. To do otherwise would be to hope that the pilot crashes the plane you’re on. What I take … 
What Your Brand Can Learn from Comic-Con
Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and …
Millennial Marketing: Gaining Trust with the Least-Trusting Generation
Ahh, the elusive and mysterious millennial generation … Pundits have a hard time deciding whether they’re the laziest generation or the most hard-working, but one thing we know for sure is that they are the least trusting when it comes …
Next Steps: How to Create a Meaningful Call to Action
With the sheer volume of content being published online every minute, the competition for capturing attention has never been more fierce. But capturing attention is a mere first step. When someone has given you the precious gift of their time …
27 Experts on Which 2016 Social Media Trends to Watch
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …
5 Strategies for Owning Your Brand Communications
Today’s communications outlets are flooded with information, constantly. As a communicator, it can be intimidating to know that you and your brand are competing against interesting and entertaining articles, videos, and social media every second. Yet we continue to devote …
How to Make the Most Out of Conference Attendance
Social Brand Forum 2015 is happening TOMORROW and whether you’re able to join us or not, we thought it’d be a good time to offer tips for getting the most out of attending a conference.
Your Ads Don’t Have to Suck
In the reality series Project Runway, host Tim Gunn often tells stressed fashion designer contestants to “make it work.” That’s the same strategy my wife and I employ for getting through summer with five kids at home, while also trying …
Why Diversity Marketing Is More Important Than Ever
While the country may be split on many political and social issues, several companies have decided to take a stand. Whether it’s Coca Cola and their “America The Beautiful” super bowl ad, Wells Fargo’s ad about same-sex adoption, or Cheerios’ commercial featuring an …
Marketing in Circles
When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the …
