Category Archives: Email Marketing
6 Fail-Proof Ways to Grow a Healthy Email Subscriber List
Struggling to grow your email list? You’re not alone. Out of a number of commonly shared challenges email marketers face, the one that is virtually universal is the never-ending quest to cultivate a thriving email subscriber list. But it’s not such … 
We Miss You! A Creative Re-Engagement Email Campaign
Unemotionally Subscribed – People on your list who have not opened or clicked an email message from you in an extended (several months) period of time. They have not unsubscribed. They have not marked your message as spam. They either …
Why Louis C.K. Is One of My Favorite Marketers
As I sit here tapping out this post, it’s a commercial break during Saturday Night Live. I’m watching this because tonight’s host Louis C.K. emailed me earlier asking me to do so. OK. So it wasn’t just me. It was …
Breaking the Rules of Email and Social Media Marketing
Email marketing is taking a page from Mark Twain. Despite obituaries from venerable sources such as as The Wall Street Journal, results from marketers in the trenches show us that these reports of email’s death are greatly exaggerated. Leading the …
How to Connect Your Social Media & Email Marketing
When talking about new media marketing, our focus is often social media, which quickly gravitates to what’s newest such as Pinterest, Instagram, and Google+. While social media use is indeed on the rise, there are other, older siblings of social …
Why Are Marketers Ashamed of Email Marketing?
Lately I’ve heard several marketers woefully admit to a guilty pleasure. They like email marketing. For shame! First of all, email has nothing to do with Pinterest. Second, employing email in your marketing mix won’t impact your Klout score. Finally, …
All I Know About Social Media I Learned from Email
Recently I shared how everything I know about blogging I learned from advertising. As a companion piece, I think its equally worth noting the engagement lessons for Facebook and Twitter that you can learn from email marketing. Often forgotten as …
BrandDecision 2012: Lessons from the Obama Re-Election Launch
To be clear, this is not a political blog. This is a brand-driven blog. Political campaigns in America have been brand-driven since the days when advertising pioneer Albert Lasker advised Warren G. Harding to the modern era where Donny Deutsch …
Mixed Up in a Good Way
Last week I had the privilege of attending MarketingProfs’ Digital Mixer in Chicago. For two solid days I enjoyed sessions and keynotes from some of the brightest stars in the digital marketing universe. Just Google the conference and you can …
Email Marketing Is Not Spam
It started out seemingly harmless. I was sitting outside on our deck, unwinding over the Memorial Day weekend with the new, re-designed Newsweek (BTW — cool content and layout changes – props to Meacham and co). As I leisurely thumbed …
