Category Archives: Social Media Strategy
Where Should You Focus Your Social Media Marketing?
During the Birds of a Feather discussion on social media marketing at this year’s Social Brand Forum, I was asked … If you could recommend one social media platform a company could use, which one would it be? And, secondarily, does social media … 
Social Media Activism: Effective or Slacktivism?
If you use any social media, whether its Facebook, Twitter, or even Instagram, you’re no stranger to social media activism. It takes the form of Facebook profile picture overlays, trending hashtags, or the latest movement, Standing Rock location check-ins.
Top 3 Tips for Creating More Relevant Digital Marketing
With football season starting, I was reminded of Super Bowl XLVII, when the power went out at the Superdome. Remember any ads from that year? I don’t, but I do remember Oreo’s tweet during the power outage, which exploded over …
You Are Your Social Media: Are You Sending the Right Message?
There’s no denying it, social media platforms say a lot about the individuals behind them – and the same is true for your brand. Facebook, Twitter, or Instagram may be the first interaction a potential client has with your organization. …
Social Listening by Geolocation: Are You Listening to Your Customers?
In the early days of social listening, typical practice centered around monitoring keywords pertinent to your brand, products, or competitors. This gave marketers a glimpse of how their customers or potential customers referred to the product. But what are your customers …
Social Media for Business: How to Know Which Networks Work Best
Facebook is a social media platform of the past. Today’s users are utilizing Snapchat and Instagram, so there’s no need to invest time and resources in Facebook and Twitter. These are statements I’ve recently heard and, while we could easily …
22 Experts on Which 2015 Social Media Trends to Watch
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …
The Secret to Digital Marketing in a Regulated Industry
“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often …
The Role of Social Media in Crisis Communication
With each passing day, it seems another company is hit with an issue that calls for public address. And at the top of that list is a breach in data security. The more organizations hit — Kmart, Home Depot, Jimmy …
March 4, 2015
Customer Service / Social Media Strategy
It’s Not Personal: Responding to Negative Social Media Comments
It’s not personal. It’s business. While admittedly it’s easier to preach than to practice, on your business’ social media outlets, you need to live by this mantra. Other than the fact that it’s a great quote from The Godfather and You’ve …