Category Archives: Email Marketing
8 Reasons Why Email Newsletters Work
Today Business Week had a great article on the success of the tried and true email newsletter. While definitely not the sexiest form of new media (nor the newest), many of our clients see continued success with email newsletters. Here … 
Can I Help You?
You walk up and down the aisles of a store … Can I help you? You call up your trusted business advisor … Can I help you?
Everything is Connected: Email to Blog to Book
I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter …
Hot Tip: The Lowdown on Email Subject Lines
As an email marketer, I’ve been known to spend a substantial amount of time crafting the perfect subject line. It’s a big deal. It effects open rates. It’s a split second you have to capture your recipient. It’s like having …
