Category Archives: Email Marketing

February 26, 2009

Email Marketing

8 Reasons Why Email Newsletters Work

Today Business Week had a great article on the success of the tried and true email newsletter. While definitely not the sexiest form of new media (nor the newest), many of our clients see continued success with email newsletters. Here …

December 18, 2008

Customer Service / Email Marketing

Can I Help You?

You walk up and down the aisles of a store … Can I help you? You call up your trusted business advisor … Can I help you?

April 24, 2006

Blogging / Email Marketing

Everything is Connected: Email to Blog to Book

I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter …

April 6, 2006

Email Marketing

Hot Tip: The Lowdown on Email Subject Lines

As an email marketer, I’ve been known to spend a substantial amount of time crafting the perfect subject line. It’s a big deal. It effects open rates. It’s a split second you have to capture your recipient. It’s like having …