Category Archives: Interview
Thelma’s Treats Masters Small Business Social Media
Imagine having someone walk into your door right now with warm cookies and cold milk. This is not a trick! If you enlist the services of Thelma’s Treats in Des Moines, Iowa, this can be a reality. But, if you … 
Pancheros Celebrates 21st Birthday (and Fans) with Video Fun
Another year of business is a milestone worth celebrating for any company. And when that year aligns with a well-known life milestone, it’s not a bad idea to make it part of the celebration. That’s exactly what Pancheros Mexican Grill …
How to Optimize Your Content, Contacts, & Analytics
Inbound marketing provider HubSpot recently announced their Content Optimization System, the next generation of their web platform, with updates to how brands can interact with content, contacts, and analytics. As three key components of every marketing strategy, we knew we …
Take a Tour of the Schlafly Beer Social Media Operation
Schlafly Beer is St. Louis’ largest locally owned independent brewery, with two brewery-restaurants, an urban garden, and a farmers market. Their fun, friendly, and inviting locations have become gathering places for the local community and their families — and their …
LearnVest Uses Social Media to Make Finance Engaging
Social networks like Facebook and Twitter are increasingly valuable places for brands and consumers to connect on a variety of topics. While many may think they’re just places to find restaurant specials and clothing sales, at LearnVest social media channels are used …
Iowa Department of Transportation Uses Social Media for Safety
For the Iowa Department of Transportation (DOT), having a few thousand extra sets of eyes on the roads can mean increased safety for all drivers. Because of this, the department has created a push for social media engagement that will …
Inside Hy-Vee’s Social Media Command Center
As social media continues to become an increasingly critical brand touch point, many organizations are finding value in implementing a social media command center for listening and responding to customers’ needs. One such company is grocery chain Hy-Vee. Recently Larry …
Inside Overblog with Founder Frederic Montagnon (Interview)
Blogging has long been the hub of the social media universe, providing a centralized platform for sharing content across social channels. In recent years, blogging has gotten even more social. Perhaps the greatest convergence of blogging and social media to …
Does Your Brand Have Kred? (Interview)
Something exciting happened recently when I wrote a post on the updates to Klout. A commenter asked if I knew much about Kred. I confessed that, while I was familiar with it and knew the network was in the general …
Social Media’s Impact on College Curriculum (Interview)
Social media changes the world around us nearly every day. No where is this shift more prevalent than in our higher education system as colleges and universities work to adapt and prepare students for careers in social media, content creation, …
