Category Archives: Marketing Integration
5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)
Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy … 
3 Tips for Winning at Brand Awareness in Your Own Backyard
If you’ve ever walked in downtown Iowa City (or any other city, really) you’ve probably seen them. The chalkboard signs outside cafes and restaurants, announcing the specials of the day, or amusing passersby with humorous drawings or clever quotes. You …
Happy Chickens: The Missing Ingredient in Integrated Marketing
Developing an integrated marketing strategy is no small feat. It often involves breaking down barriers between teams to identify and agree upon a common goal. But, that’s only the beginning. A common goal does not an integrated strategy make. Integrating …
How to Align Communications: Making the Most of Your Marketing
We’re all familiar with the saying, get the most bang for your buck. The same thought process should apply to your communication strategy. No matter the size of the organization, there’s a trend when it comes to communicating across all …
The Bar Has Been Raised
There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know …
The Impact of Video on Nonprofit Fundraising
This summer, the ALS Ice Bucket Challenge exploded across the World Wide Web as millions of people took to Facebook to post videos of themselves asking their peers to donate to the ALS Association. The Ice Bucket Challenge donations reached …
Stop Hiding Your Phone Number Online
I’m going to attempt to write one of those bold, opinionated posts that hopefully inspires you to take swift action. Ready? Here goes. If you hide your phone number online, you are telling your customers that they don’t matter.
Why Selfies Matter for Brands
I’ll admit it. Selfies aren’t my favorite thing in the world. Plus we all have that one friend, right? The one who over shares a selfie every day that looks similar to the one shared yesterday. And yet, I recently …
Why Hashtags Matter
Recently the Internet has been abuzz with the announcement that Facebook will soon be adopting Twitter’s signature hashtag feature. Already embraced by networks such as Instagram, Tumblr, and Google+, many see this as a big development and a statement on …
Why Your Online Brand Needs Offline Touch Points
One of my favorite photos from our Social Strategy Boot Camp event series is the one above featuring a few attendees having fun with some of our branded stickers. More than being a great shot of people enjoying themselves on-site …
