Tag Archives: marketingprofs
How to Protect Your Brand with Kerry O’Shea Gorgone
http://traffic.libsyn.com/onbrand/Kerry_Gorgone_On_Brand.mp3Podcast: Play in new window | Download“The only policy you need is ‘don’t be a jerk!’” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, … 
11 Marketing Podcasts That You Should Be Listening To
Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the producers of This American Life left as many questions …
Stories & Slides from the 2014 MarketingProfs B2B Forum
Last week I had the pleasure of being a part of the 2014 MarketingProfs B2B Forum in Boston. This event brings together over 800 B2B marketers from every US state and several distant countries. Keynotes included Scott Stratten, danah boyd, and …
Kerry O’Shea Gorgone on Marketing and Law at the Social Brand Forum
As we get closer and closer to this year’s Social Brand Forum, we just can’t contain ourselves. That’s why we want to keep sharing Social Brand Forum sneak peek videos with you. This week, we were honored to sit down …
New Speakers + Full Agenda for Social Brand Forum 2014
It’s hard to believe that the Social Brand Forum is less than two months away. As we get closer to this industry leading digital marketing event, we wanted to take a moment and share some special announcements including new speakers, …
Checklist Marketing
Marketers today are busier than ever. Add to this the fact that budgets are lean, making the prospect of more help seem like a distant dream. It’s no surprise that during our Social Strategy Boot Camps, I’m often asked, “What …
Why Social Media Events Matter
It’s not often that someone may tell you that your job in social media is like a job in healthcare. Today, I’ll tell you just that. Like you, a doctor does their job every day. They are experienced and they …
The Best-Kept Content Marketing Secrets
As social media talking heads say, content is king. For both B2B and B2C businesses, creating content to share across social channels is increasingly how brands are making the leap from good to great. In recent years studies from MarketingProfs …
7 Content Trends B2B Marketers Need to Know About
When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest …
7 Ways Instagram Helps Brands Connect Online & Offline
Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after …
