Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on October 16, 2018

Podcast

Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin

http://traffic.libsyn.com/onbrand/Jay_Baer_Daniel_Lemin_On_Brand.mp3Podcast: Play in new window | Download“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word …


Nick Westergaard

By Nick Westergaard on October 8, 2018

Podcast

The Next Evolution of Branding with Mona Amodeo

mona amodeo on brand

http://traffic.libsyn.com/onbrand/Mona_Amodeo_On_Brand.mp3Podcast: Play in new window | Download“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or …


Nick Westergaard

By Nick Westergaard on October 1, 2018

Podcast

What It Means to Be an Everywhere Brand with Jeff Rohrs

jeff rohrs on brand

http://traffic.libsyn.com/onbrand/Jeff_Rohrs_On_Brand.mp3Podcast: Play in new window | Download“Consumers deserve perfect info about businesses everywhere. We can all agree on that.” Going out of the gate, Jeff Rohrs reminded us of what’s at stake with all of the information about businesses online. …


Nick Westergaard

By Nick Westergaard on September 24, 2018

Podcast

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

http://traffic.libsyn.com/onbrand/Kevin_Dean_On_Brand.mp3Podcast: Play in new window | Download“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to …


Nick Westergaard

By Nick Westergaard on September 17, 2018

Podcast

Crafting Brand Stories That Sell with Amber Williams

amber williams on brand

http://traffic.libsyn.com/onbrand/Amber_Williams_On_Brand.mp3Podcast: Play in new window | DownloadWho are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all …


Nick Westergaard

By Nick Westergaard on September 10, 2018

Podcast

How to Turn an Entrepreneur’s Voice into Brand Voice with Kate Boyd

kate boyd on brand

http://traffic.libsyn.com/onbrand/Kate_Boyd_On_Brand.mp3Podcast: Play in new window | Download“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this …


Nick Westergaard

By Nick Westergaard on August 27, 2018

Podcast

Marty Neumeier Scrambles Up Business Books and Agile Strategy

marty neumeier on brand podcast

http://traffic.libsyn.com/onbrand/Marty_Neumeier_On_Brand_2.mp3Podcast: Play in new window | Download“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The …


Nick Westergaard

By Nick Westergaard on August 20, 2018

Podcast

Exploring the New Reality of Brand Building with Cathy Hackl

cathy hackl on brand

http://traffic.libsyn.com/onbrand/Cathy_Hackl_On_Brand.mp3Podcast: Play in new window | Download“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified …


Nick Westergaard

By Nick Westergaard on August 13, 2018

Podcast

Building a Long-Term Legacy for Your Brand with Lucas Conley

lucas conley

http://traffic.libsyn.com/onbrand/Lucas_Conley_On_Brand.mp3Podcast: Play in new window | Download“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the …


Nick Westergaard

By Nick Westergaard on July 30, 2018

Podcast

Discussing the Drivers of Dynamic Brands with Luke Beatty

luke beatty on brand

http://traffic.libsyn.com/onbrand/Luke_Beatty_On_Brand.mp3Podcast: Play in new window | Download“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric.” And we need better tools for managing and measuring brand impact across platforms. That’s exactly …