Category Archives: Podcast

Nick Westergaard

By Nick Westergaard on January 21, 2019

Podcast

In a Noisy, Distracted World, Clarity Wins with Steve Woodruff

steve woodruff on brand

http://traffic.libsyn.com/onbrand/Steve_Woodruff_On_Brand.mp3Podcast: Play in new window | Download“We’re more and more distracted today. There’s more and more noise. What hasn’t increased is attention.” In our noisy, distracted world, it’s harder than ever to get our audience’s attention — to say nothing …


Nick Westergaard

By Nick Westergaard on January 14, 2019

Podcast

Applying a Punk Rock Attitude to Your Brand with Jeremy Dale

jeremy dale on brand

http://traffic.libsyn.com/onbrand/Jeremy_Dale_On_Brand.mp3Podcast: Play in new window | Download“Marketing is the balance of the irrational and the rational.” Someone that would utter this truth would naturally have some ideas that are out of the box. Drawing on his career at Microsoft and …


Nick Westergaard

By Nick Westergaard on January 7, 2019

Podcast

How Leaders Create Strong Brands with Alberto Lopez-Valenzuela

http://traffic.libsyn.com/onbrand/Alberto_Lopez_On_Brand.mp3Podcast: Play in new window | Download“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. …


Nick Westergaard

By Nick Westergaard on December 17, 2018

Podcast

Building an Audience for Your Personal Brand with Case Kenny

http://traffic.libsyn.com/onbrand/Case_Kenny_On_Brand.mp3Podcast: Play in new window | Download“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand …


Nick Westergaard

By Nick Westergaard on December 10, 2018

Podcast

Why You Should Market to Mindstates with Will Leach

will leach on brand

http://traffic.libsyn.com/onbrand/Will_Leach_On_Brand.mp3Podcast: Play in new window | Download“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond …


Nick Westergaard

By Nick Westergaard on December 3, 2018

Podcast

The Best Marketing Tool You’re Overlooking with Todd Earwood

http://traffic.libsyn.com/onbrand/Todd_Earwood_On_Brand.mp3Podcast: Play in new window | Download“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook …


Nick Westergaard

By Nick Westergaard on November 5, 2018

Podcast

The Laws of Brand Storytelling with Ekaterina Walter and Jessica Gioglio

on brand ekaterina walter and jessica gioglio

http://traffic.libsyn.com/onbrand/Ekaterina_Jess_On_Brand.mp3Podcast: Play in new window | Download“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To …


Nick Westergaard

By Nick Westergaard on October 29, 2018

Podcast

The Future of Branded Video with Wistia Founder Chris Savage

http://traffic.libsyn.com/onbrand/Chris_Savage_On_Brand.mp3Podcast: Play in new window | Download“You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands …


Nick Westergaard

By Nick Westergaard on October 16, 2018

Podcast

Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin

http://traffic.libsyn.com/onbrand/Jay_Baer_Daniel_Lemin_On_Brand.mp3Podcast: Play in new window | Download“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word …


Nick Westergaard

By Nick Westergaard on October 8, 2018

Podcast

The Next Evolution of Branding with Mona Amodeo

mona amodeo on brand

http://traffic.libsyn.com/onbrand/Mona_Amodeo_On_Brand.mp3Podcast: Play in new window | Download“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or …