As we get closer and closer to this year’s Social Brand Forum, we just can’t contain ourselves. That’s why we want to keep sharing Social Brand Forum sneak peek videos with you. This week, we were honored to sit down for a quick chat with MarketingProfs’ own Kerry O’Shea Gorgone for her expert legal opinion on why the Social Brand Forum is a digital marketing event you won’t want to miss.
Yep. You read that last part correctly. In addition to being a speaker, writer, and educator, Kerry O’Shea Gorgone is also a lawyer. A recovering (no longer practicing) lawyer that is. These days, Kerry spends most of her time working as the Instructional Design Manager for Enterprise Training at MarketingProfs. She’s also the host of their popular Marketing Smarts podcast. In addition to being a speaker at this year’s Social Brand Forum, she covered our event for MarketingProfs last year.
We couldn’t wait to sit down and chat about #SocialBrand14 with Kerry.
Here’s an overview of Kerry’s talk at Social Brand Forum 2014!
Why Lawyers Kill Your Marketing Fun (and How to Change That)
There’s no law school class in “How to Be a Killjoy,” but sometimes it seems as though the Legal Department only exists to suck all the creativity out of your marketing campaigns. In this session, attorney and marketing professional Kerry O’Shea Gorgone will cover legal insights that can help you minimize the risk of getting sued, and she’ll share tips for developing campaigns that the lawyers can approve.
- Protecting your work, respecting others’ work
Influence Marketing/Blogger Outreach: FTC Disclosure Requirements
- Social media
- The 4Ps of disclosure
- Avoiding “lotteries”
- Running contests of skill
Defamation (Libel and Slander)
- Avoiding statements that damage another’s reputation
- Opinion vs. fact
You can’t afford not to hear Kerry’s talk at #SocialBrand14!
Register Now for Back to School Savings!
Registration for the event is $375, which includes a copy of Chris Brogan’s new book, The Freaks Shall Inherit the Earth, and a new book from Ann Handley for each attendee. The pre-conference workshop with Ann Handley costs an additional $75. However if you register now using Promo Code B2School before Wednesday, August 26th at midnight, you can save $100 off of your registration.
A special student/educator rate of $95 is also available by emailing [email protected].
Ready to Go?
Register now at socialbrandforum.com >>
See you this fall!