Category Archives: Content Marketing
How You Can Use the 4 Cs to Tell Better Marketing Stories
If you pay attention at all to the latest marketing techniques and tactics, you undoubtedly have heard the importance of telling stories. Tell your brand’s story. Tell your customer’s story. There’s been advice on what kind of stories to tell … 
8 Content Marketing Tools to Take Your Blog from Unread to Viral
Writing a blog post is hard work. You have to decide on a topic, do some research, find or create a compelling (and legal to use!) image, and do at least one round of editing before you can take pride …
Why You Should Activate Your Content (And How to Do It)
In your English or Language Arts classes growing up, you were probably told to write active, instead of passive, sentences. (Or at least I hope you were.) Like “Show, Don’t Tell,” the mantra, “Write Active, Not Passive,” helps when writing …
How to Reach Your Target Audience with the Right Message
Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended …
5 Strategies for Writing Compelling Marketing Headlines
We’re all guilty of it. We spend hours writing and obsessing over every word in our blog posts, newsletters, and press releases and then quickly wrap things up with the headline. Unfortunately, according to the “Father of Advertising” David Ogilvy, …
How to Write Content That Connects with Your Customers
Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work …
8 Tips to Being a Better Brand Storyteller
Skillful storytellers know the age-old adage – show, don’t tell. As elementary as it may sound, there are several tips like this that you can use to engage and maintain readership in your brand’s blog posts. The key is to …
Why Better Content Is About Showing Not Telling
You’ve read the books by some of the marketing writing greats and even others who talk about how valuable it is to tell stories with your marketing. They also say to make the stories compelling, you need to show, don’t …
Video Strategy Is More Than Just Video
A common question I get concerning video and the Internet is, “Where do I post or share my videos once they’re done?” I hate to tell clients “It depends,” but where and how to post your videos is a much …
When It Comes to Content Marketing, Less Can Be More
While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. …
