Category Archives: Content Marketing

December 7, 2016

Content Marketing

How You Can Use the 4 Cs to Tell Better Marketing Stories

If you pay attention at all to the latest marketing techniques and tactics, you undoubtedly have heard the importance of telling stories. Tell your brand’s story. Tell your customer’s story. There’s been advice on what kind of stories to tell …

June 9, 2016

Content Marketing

8 Content Marketing Tools to Take Your Blog from Unread to Viral

content marketing tools

Writing a blog post is hard work. You have to decide on a topic, do some research, find or create a compelling (and legal to use!) image, and do at least one round of editing before you can take pride …

June 1, 2016

Content Marketing

Why You Should Activate Your Content (And How to Do It)


In your English or Language Arts classes growing up, you were probably told to write active, instead of passive, sentences. (Or at least I hope you were.) Like “Show, Don’t Tell,” the mantra, “Write Active, Not Passive,” helps when writing …

April 6, 2016

Content Marketing

How to Reach Your Target Audience with the Right Message

target audience

Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended …

October 28, 2015

Blogging / Content Marketing

5 Strategies for Writing Compelling Marketing Headlines

We’re all guilty of it. We spend hours writing and obsessing over every word in our blog posts, newsletters, and press releases and then quickly wrap things up with the headline. Unfortunately, according to the “Father of Advertising” David Ogilvy, …

October 21, 2015

Content Marketing

How to Write Content That Connects with Your Customers

content writing

Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work …

September 2, 2015

Content Marketing

8 Tips to Being a Better Brand Storyteller


Skillful storytellers know the age-old adage – show, don’t tell. As elementary as it may sound, there are several tips like this that you can use to engage and maintain readership in your brand’s blog posts. The key is to …

May 6, 2015

Content Marketing

Why Better Content Is About Showing Not Telling

You’ve read the books by some of the marketing writing greats and even others who talk about how valuable it is to tell stories with your marketing. They also say to make the stories compelling, you need to show, don’t …

April 8, 2015

Content Marketing

Video Strategy Is More Than Just Video

video strategy

A common question I get concerning video and the Internet is, “Where do I post or share my videos once they’re done?” I hate to tell clients “It depends,” but where and how to post your videos is a much …

March 11, 2015

Content Marketing

When It Comes to Content Marketing, Less Can Be More

less is more

While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. …