Category Archives: Social Spotlight
Instagram Stories: Better for Users, Better for Brands
As I mentioned last month, Instagram is a powerful social network. So I was a bit surprised last week when they announced that they were stealing a feature from social juggernaut Snapchat. In fact, they didn’t even bother to change … 
Do You Have an Instagram Strategy? (You Should!)
For the first time in four years I’m not teaching social media marketing to MBAs at the University of Iowa over the summer (fear not — the class will be back this fall). When you teach a topic like social …
6 Steps to Help Your Brand Become a Twitter Thought Leader
When confronted with the topic of Twitter, most people throw up their arms and say they just don’t get it. Marketing departments at businesses are not all that different in this regard. Both parties struggle when it comes to how to use …
What You Need to Know About Instagram Ads
As more and more social media companies rush to generate revenue and sponsored content dominates feeds that were once entirely organic, Instagram is taking a more deliberate approach. Let’s take a look at what we know and what we need …
The Do’s and Don’ts of Using Tumblr for Business
Tumblr is like that scary-looking machine at the gym that only a handful of people know how to work and everyone else is afraid of using because they don’t want to be embarrassed or just don’t want to put in the …
3 New Twitter Features You Need to Know About
Twitter has been rolling out some significant changes lately and, to be frank, a few of them have me worried that Twitter is going to suck, but before I rush to judgement as a user of the platform, I’ll put on …
Should You Care About Ello?
Admittedly the thought of writing an Ello post this early makes me want to throw up in my mouth a little bit. That said, here I sit. For those who haven’t already heard, Ello is the latest social network to …
4 Strategies for Instagram Takeovers
If you’re on Instagram, you’ve probably seen the wave of Instagram takeovers from brands, businesses, and the like. By handing over your account, you can cross audiences and followers, showcase talent or projects that your team is working on, and …
Social Media Image Size Blueprint: Google+ and LinkedIn
With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take …
Social Media Image Size Blueprint: Pinterest, Instagram & YouTube
With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take …
