Tag Archives: content marketing

June 1, 2016

Content Marketing

Why You Should Activate Your Content (And How to Do It)


In your English or Language Arts classes growing up, you were probably told to write active, instead of passive, sentences. (Or at least I hope you were.) Like “Show, Don’t Tell,” the mantra, “Write Active, Not Passive,” helps when writing …

April 27, 2016


4 Tips for Avoiding Writer’s Block with Your Blog

Whether you have a blog that needs updating daily, weekly, or even monthly, writer’s block is something that happens to the best of us. If it’s your first blog post you may be stuck thinking that every word should be …

April 6, 2016

Content Marketing

How to Reach Your Target Audience with the Right Message

target audience

Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended …

February 29, 2016


Social Sound Bite: Facebook Instant Articles – Coming Soon for Everyone

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-44.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big …

January 25, 2016


How the Harvard Business Review Has Built a Content Brand

harvard business review

http://traffic.libsyn.com/onbrand/Sarah_Green_Carmichael_On_Brand.mp3Podcast: Play in new window | DownloadToday brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm …

January 4, 2016


How Social Video Can Help You Share Your Story with Brian Fanzo

http://traffic.libsyn.com/onbrand/Brian_Fanzo_On_Brand.mp3Podcast: Play in new window | Download“I love storytelling. It builds trust faster than anything else.” Brian Fanzo helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. …

December 30, 2015


27 Experts on Which 2016 Social Media Trends to Watch

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …

December 16, 2015

Digital Marketing Strategy

How to Plan Your Digital Marketing Strategy for 2016

2016 digital marketing strategy

A new year brings new social and digital opportunities for marketers at businesses big and small. As we wrap up one year, many find themselves at the heart of planning for what lies ahead. Specifically, how to up your brand’s …

November 11, 2015


10 Years of Blogging: Lessons Learned, Looking Ahead


“I’ve been blogging for … well, 10 years exactly.” I found myself saying this phrase during a client meeting and was taken a back. It’s true. I have been blogging for 10 years. Almost to the day. I published my …

October 21, 2015

Content Marketing

How to Write Content That Connects with Your Customers

content writing

Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work …