Tag Archives: content marketing

Nick Westergaard

January 16, 2017

Podcast

Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …


Nick Westergaard

December 12, 2016

Podcast

What’s Next for Brands and Content Marketing with Robert Rose

robert-rose-on-brand

http://traffic.libsyn.com/onbrand/Robert_Rose_On_Brand.mp3Podcast: Play in new window | Download“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group …


Nick Westergaard

October 31, 2016

Podcast

How to Be Your Brand’s Editor in Chief with Ann Handley

http://traffic.libsyn.com/onbrand/Ann_Handley_On_Brand.mp3Podcast: Play in new window | Download“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley …


5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)

digital-marketing-mistakes

Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy …


Nick Westergaard

August 1, 2016

Podcast

How Stories Can Help Your Brand Stand Out with Aaron Orendorff

aaron orendorff on brand

http://traffic.libsyn.com/onbrand/Aaron_Orendorff_On_Brand.mp3Podcast: Play in new window | Download“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s …


Nick Westergaard

June 27, 2016

Podcast

Understanding Native Advertising and Content with Melanie Deziel

melanie deziel on brand

http://traffic.libsyn.com/onbrand/Melanie_Deziel_On_Brand.mp3Podcast: Play in new window | DownloadWhat sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s …


Nick Westergaard

June 9, 2016

Content Marketing

8 Content Marketing Tools to Take Your Blog from Unread to Viral

content marketing tools

Writing a blog post is hard work. You have to decide on a topic, do some research, find or create a compelling (and legal to use!) image, and do at least one round of editing before you can take pride …


Nick Westergaard

June 1, 2016

Content Marketing

Why You Should Activate Your Content (And How to Do It)

content

In your English or Language Arts classes growing up, you were probably told to write active, instead of passive, sentences. (Or at least I hope you were.) Like “Show, Don’t Tell,” the mantra, “Write Active, Not Passive,” helps when writing …


Nick Westergaard

April 27, 2016

Blogging

4 Tips for Avoiding Writer’s Block with Your Blog

Whether you have a blog that needs updating daily, weekly, or even monthly, writer’s block is something that happens to the best of us. If it’s your first blog post you may be stuck thinking that every word should be …


Nick Westergaard

April 6, 2016

Content Marketing

How to Reach Your Target Audience with the Right Message

target audience

Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended …