Tag Archives: content marketing
Answering All of Your Customers’ Questions with Marcus Sheridan
![marcus sheridan on brand](https://www.branddrivendigital.com/wp-content/uploads/2017/01/marcus-sheridan-on-brand.001.jpeg)
http://traffic.libsyn.com/onbrand/Marcus_Sheridan_On_Brand.mp3Podcast: Play in new window | Download“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of …
Creating Stories from Customer Empathy with Carla Johnson
![carla johnson on brand](https://www.branddrivendigital.com/wp-content/uploads/2017/01/carla-johnson-on-brand.001.jpeg)
http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …
How to Be Your Brand’s Editor in Chief with Ann Handley
![](https://www.branddrivendigital.com/wp-content/uploads/2016/10/ann-handley-on-brand.001.jpeg)
http://traffic.libsyn.com/onbrand/Ann_Handley_On_Brand.mp3Podcast: Play in new window | Download“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley …
Understanding Native Advertising and Content with Melanie Deziel
![melanie deziel on brand](https://www.branddrivendigital.com/wp-content/uploads/2016/06/melanie-deziel-on-brand.001.jpeg)
http://traffic.libsyn.com/onbrand/Melanie_Deziel_On_Brand.mp3Podcast: Play in new window | DownloadWhat sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s …