Tag Archives: content marketing
Why Brand Constraints Inspire Creativity with Joe Pulizzi
http://traffic.libsyn.com/onbrand/Joe_Pulizzi_On_Brand_-_9315_3.09_PM.mp3Podcast: Play in new window | Download“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is … 
Being a Brand Editor with Gaggle’s Rob Yoegel
http://traffic.libsyn.com/onbrand/Rob_Yoegel_On_Brand_.mp3Podcast: Play in new window | Download“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to …
Should Your Brand Try Comedy? Cisco’s Tim Washer Has the Answer
http://traffic.libsyn.com/onbrand/Tim_Washer_On_Brand.mp3Podcast: Play in new window | Download“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create …
Why Better Content Is About Showing Not Telling
You’ve read the books by some of the marketing writing greats and even others who talk about how valuable it is to tell stories with your marketing. They also say to make the stories compelling, you need to show, don’t …
Top 5 Green Twitter Feeds for Earth Day
Do you remember what today is? No, it’s not just National Jelly Bean Day. It’s Earth Day! In celebration, I’ve compiled the top five Twitter feeds to follow on environmentalism and climate change. So while you’re munching those buttered popcorn …
When It Comes to Content Marketing, Less Can Be More
While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. …
Social Sound Bite: A Modern Family Content Marketing Lesson
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-7.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products …
How to Reinvent Your Brand with Dorie Clark
http://traffic.libsyn.com/onbrand/Dorie-Clark-On-Brand.mp3Podcast: Play in new window | Download“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can …
Do You Like Your Content?
Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an …
The Lowdown on Repurposing Content & Dreamforce 2014
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode40.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” …
