Category Archives: Digital Marketing Strategy

November 16, 2016

Digital Marketing Strategy

You Need to Deadhead Your Marketing to Grow Your Business


Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have …

5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)


Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy …

Why You Need a Marketing Test Kitchen

marketing test kitchen

With all of the shiny new things in marketing today it can be hard not to be overwhelmed. From Facebook live video to Snapchat, we are constantly bombarded with examples of marketers doing cool things with new forms of content …

Interrupters vs. Engagers: What Type of Marketer Are You?


Every now and then, small everyday moments present opportunities to observe concise case studies in action. As anyone who follows me on social media knows, I’ve been pretty aggressively promoting my new book Get Scrappy: Smarter Digital Marketing for Businesses Big …

January 12, 2016

Digital Marketing Strategy

When It Comes to Digital Marketing, Don’t Just Follow the Herd

digital marketing herd

Running is one of my favorite things. I try to run about 3 miles ever other day. When I’m faced with excessive amounts of delicious holiday treats as the past couple of weeks have presented I keep at it, in …

December 16, 2015

Digital Marketing Strategy

How to Plan Your Digital Marketing Strategy for 2016

2016 digital marketing strategy

A new year brings new social and digital opportunities for marketers at businesses big and small. As we wrap up one year, many find themselves at the heart of planning for what lies ahead. Specifically, how to up your brand’s …

December 17, 2014

Digital Marketing Strategy

Know, Like, and Trust in the Digital Age

trust in the digital age

We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at …