“The biggest disservice we’ve done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel’s new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast.
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About Melanie Deziel
Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas, and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.
Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.
Where do we go from here with content marketing? Melanie likened content creation over time as similar to being in a relationship. You’ve been to every restaurant in your neighborhood. You’ve tried everything. What now? Melanie shared a series of hacks and idea starters to help content marketers get unstuck.
Three common content marketing obstacles. As a veteran of organizations like The New York Times and Time and an advisor to countless clients, Melanie often finds organizations struggling with three common content marketing obstacles: (1) time, (2) lack of resources, and (3) confidence. She shared strategies for addressing each of these during the show.
Why you should check out Melanie’s new book The Content Fuel Framework. “The promise I make to you is that you’ll have a shared language for content marketing and an approachable process for idea generation.” You can download a Content Fuel Framework cheat sheet combo now at this link using the code ONBRAND.
What brand has made Melanie smile recently? Google made Melanie both smile and cry—in a short window of time—with their recent Super Bowl ad. Talk about a compelling brand story!
As We Wrap …
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
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Until next week, I’ll see you on the Internet!