Tag Archives: brand story
Why Conflict Is Critical in Storytelling with Norman Bell
“Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! 
Generating Unlimited Brand Story Ideas with Melanie Deziel
“The biggest disservice we’ve done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel’s new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast.
Finding Your Brand’s Universal Story with Ellen Utrecht
“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.
3 Keys to Telling Your Brand’s Story
We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing …
Developing a Consistent Brand Voice and Language with Brad Flowers
http://traffic.libsyn.com/onbrand/Brad_Flowers_On_Brand.mp3Podcast: Play in new window | Download“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is …
Creating Stories from Customer Empathy with Carla Johnson
http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …
Brand Yourself or You Risk Being Branded by Others
http://traffic.libsyn.com/onbrand/Deb_Gabor_On_Brand.mp3Podcast: Play in new window | Download“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is …
Understanding Brand Strategy with Mark Di Somma
http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …
How Brands Can Tell Better Stories with Bobby Lehew
http://traffic.libsyn.com/onbrand/Bobby_Lehew_On_Brand.mp3Podcast: Play in new window | Download“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As …
