Tag Archives: brand story

Nick Westergaard

September 16, 2019

Podcast

Finding Your Brand’s Universal Story with Ellen Utrecht

ellen utrecht on brand

“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.


Nick Westergaard

February 15, 2017

Branding

3 Keys to Telling Your Brand’s Story

We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing …


Nick Westergaard

February 13, 2017

Podcast

Developing a Consistent Brand Voice and Language with Brad Flowers

brad flowers on brand

http://traffic.libsyn.com/onbrand/Brad_Flowers_On_Brand.mp3Podcast: Play in new window | Download“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is …


Nick Westergaard

January 16, 2017

Podcast

Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …


Nick Westergaard

August 22, 2016

Podcast

Brand Yourself or You Risk Being Branded by Others

deb gabor

http://traffic.libsyn.com/onbrand/Deb_Gabor_On_Brand.mp3Podcast: Play in new window | Download“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is …


Nick Westergaard

January 11, 2016

Podcast

Understanding Brand Strategy with Mark Di Somma

mark di somma

http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …


Nick Westergaard

November 23, 2015

Podcast

How Brands Can Tell Better Stories with Bobby Lehew

bobby lehew

http://traffic.libsyn.com/onbrand/Bobby_Lehew_On_Brand.mp3Podcast: Play in new window | Download“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As …