Tag Archives: content marketing

Nick Westergaard

By Nick Westergaard on June 17, 2019

Podcast

Remixing Your Brand’s Story and Content with Judi Holler

judi holler on brand

http://traffic.libsyn.com/onbrand/Judi_Holler_On_Brand.mp3Podcast: Play in new window | Download“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear …


Nick Westergaard

By Nick Westergaard on March 11, 2019

Podcast

How to Develop Tasty Content That Sells with Rev Ciancio On Brand

rev ciancio on brand

http://traffic.libsyn.com/onbrand/Rev_Ciancio_On_Brand.mp3Podcast: Play in new window | Download“You have to think of your marketing on every channel today. If you’re a restaurant, you can’t just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we …


Nick Westergaard

By Nick Westergaard on May 28, 2018

Podcast

Crafting Your Brand’s Signature Story with David Aaker

david aaker on brand

http://traffic.libsyn.com/onbrand/David_Aaker_On_Brand.mp3Podcast: Play in new window | Download“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied …


Nick Westergaard

By Nick Westergaard on February 27, 2017

Podcast

How to Aim Your Brand for a Content Marketing Win with Doug Kessler

doug kessler on brand

http://traffic.libsyn.com/onbrand/Doug_Kessler_On_Brand.mp3Podcast: Play in new window | Download“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners …


Nick Westergaard

By Nick Westergaard on February 6, 2017

Podcast

Answering All of Your Customers’ Questions with Marcus Sheridan

marcus sheridan on brand

http://traffic.libsyn.com/onbrand/Marcus_Sheridan_On_Brand.mp3Podcast: Play in new window | Download“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of …


Nick Westergaard

By Nick Westergaard on January 30, 2017

Podcast

Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001

http://traffic.libsyn.com/onbrand/Dave_Gerhardt_On_Brand.mp3Podcast: Play in new window | Download“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the …


Nick Westergaard

By Nick Westergaard on January 16, 2017

Podcast

Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …


Nick Westergaard

By Nick Westergaard on December 12, 2016

Podcast

What’s Next for Brands and Content Marketing with Robert Rose

robert-rose-on-brand

http://traffic.libsyn.com/onbrand/Robert_Rose_On_Brand.mp3Podcast: Play in new window | Download“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group …


Nick Westergaard

By Nick Westergaard on October 31, 2016

Podcast

How to Be Your Brand’s Editor in Chief with Ann Handley

http://traffic.libsyn.com/onbrand/Ann_Handley_On_Brand.mp3Podcast: Play in new window | Download“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley …


5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)

digital-marketing-mistakes

Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy …