Tag Archives: content marketing
Focus Your Content Marketing with Steve Pockross
“First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make sense to add. As CEO at Verblio, helping marketers focus their content marketing is the focus of his work. We discussed all of this and more on this week’s episode of the On Brand podcast. 
Why Context Is the Future of Marketing with Mathew Sweezey
“When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of need—is what context is all about. That’s the focus of Mathew Sweezey’s new book, The Context Marketing Revolution. We discussed this along with his work at Salesforce this week on the On Brand podcast.
Mastering One Voice with Toby Murdock & Zoë Randolph
“It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast.
Creating a Content Performance Culture with Christoph Trappe
“In digital, you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and author, Christoph Trappe has executed several good plays. Because of this experience, he knows how to build a high-performance content marketing culture. We discussed all of this on this week’s episode of the On Brand podcast.
Generating Unlimited Brand Story Ideas with Melanie Deziel
“The biggest disservice we’ve done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel’s new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast.
Help Customers by Building a “Lighthouse Brand” with Scott Wolfe of Levelset
“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast.
Positioning Your Brand Platform with Derrick Daye
http://traffic.libsyn.com/onbrand/Derrick_Daye_On_Brand.mp3Podcast: Play in new window | Download“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded …
Remixing Your Brand’s Story and Content with Judi Holler
http://traffic.libsyn.com/onbrand/Judi_Holler_On_Brand.mp3Podcast: Play in new window | Download“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear …
How to Develop Tasty Content That Sells with Rev Ciancio On Brand
http://traffic.libsyn.com/onbrand/Rev_Ciancio_On_Brand.mp3Podcast: Play in new window | Download“You have to think of your marketing on every channel today. If you’re a restaurant, you can’t just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we …
Crafting Your Brand’s Signature Story with David Aaker
http://traffic.libsyn.com/onbrand/David_Aaker_On_Brand.mp3Podcast: Play in new window | Download“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied …
