Tag Archives: melanie deziel
Generating Unlimited Brand Story Ideas with Melanie Deziel
“The biggest disservice we’ve done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel’s new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast. 
2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …
Social Brand Forum 2016 Recap: Photos, Slides, and More
Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented a bold intersection …
Ask the Experts: What Marketing Mistakes Are Made Most Often?
People usually ask the experts about best practices and their predictions for the future. While these roundup posts are usually full of useful insights, they’re also incredibly optimistic. And while optimism isn’t necessarily a bad thing, it glosses over real life, …
Meet the Social Brand Forum 2016 Speakers: A Podcast Roundup
Recently, the team at Orbit Media Studios put together an amazing article about ways to get the most from a conference. If you’re planning on attending the Social Brand Forum this year (there’s still time to register), reading it will help you get …
Understanding Native Advertising and Content with Melanie Deziel
http://traffic.libsyn.com/onbrand/Melanie_Deziel_On_Brand.mp3Podcast: Play in new window | DownloadWhat sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s …
Social Brand Forum 2016: Speakers Announced, More Coming Soon
We have a very exciting May here at Brand Driven Digital! As you know, my book Get Scrappy: Smarter Digital Marketing for Businesses Big and Small comes out next week (order your copy now for the best price and extras). May is …
