Category Archives: Social Media Strategy
3 Types of Fuel for Your Social Media Campfire
No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or … 
The Scoop on Ben & Jerry’s Social Media (Interview)
For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben …
Rudyard Kipling’s Tips on Social Media Strategy
Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When …
Chobani Builds Loyalty with Social Media (Interview)
During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering …
The 6 Traits of Brand-Driven Communities
As regular readers of this blog can attest, I like to talk about what I call Brand-Driven Communities. This is a phrase I use to describe that audience of rabid fans that you can build around your brand that is …
Even Experts Get Social Media Wrong
WARNING: What follows could be classified as something of a rant. I’ve cautioned against blind adherence to the social media rules before. I’ve always said that rules are a beginning to a social media plan but may not always be …
Building a Brand-Driven Community with Social Media
Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that …
Cut Through the BS on Social Media (Book Review)
There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS …
Creating a Social Media Participation Schedule
There’s a lot of talk today about ‘social media engagement.’ However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others. I’m guilty of this myself. I …
Justin Bieber and the Myth of Viral Video
Guy Kawasaki started this. In a recent post-webinar Twitter chat with Facebook guru Mari Smith, Guy noted the lessons that marketers could learn from watching Justin Bieber’s movie, Never Say Never. And after viewing it myself, Guy was spot on. What …
