Category Archives: Book Review

September 17, 2014

Book Review

Social Media Etiquette: Minding Your Ps & Qs (Book Review)

social media etiquette

Etiquette. At times, it seems the word itself is becoming void in today’s society, but it’s more void still when it comes to social media. There are countless books that have been written about how to do social media right — to …

April 2, 2014

Book Review

Spin Sucks: Is It Time to Change Your Story? (Book Review)

spin sucks book review

Sex sells. But unless you’re actually selling sex, it’s time to try something new. At least that’s one of the points that Gini Dietrich makes in her latest book, Spin Sucks. 

July 15, 2013

Book Review

Why Your Brand Needs Youtility (Book Review)

youtility book review

Pssst! I have a secret to tell you about Jay Baer’s new book Youtility. Are you ready? First, as you know I’m a huge fan of Jay’s work including the Social Pros podcast as well as his previous book, The …

May 30, 2013

Book Review

Ctrl Alt Delete: Are You in Need of a Reboot? (Book Review)

ctrl alt delete book review

One of the joys of doing The Work Talk Show podcast with DJ Waldow each week is conversing with guests about how they get work done and manage their professional and personal lives. That’s where I first heard Mitch Joel …

January 24, 2013

Book Review

Building a Commitment Engine for Your Business (Book Review)

commitment engine book review

Commitment. Passion. Culture. Strategy. These big words get bandied about exhaustively in business settings large and small. In some cases these buzzwords get strung together in team meetings in an ill-defined way prompting many to recall that line in The …

October 29, 2012

Book Review

Do You Need The Impact Equation? (Book Review)

When outlining how brands are built online, we often say that’s it’s through three things — conversations, content, and community. However, one underlying principle unites all three — platform. Whether a personal or professional brand, those making an impact online …

September 27, 2012

Book Review

Why Email Marketing Needs a Rebel’s Guide (Book Review)

When more stories about what’s new and trendy get reported more often than other stories with relevant and sometimes contradictory data, we blame the “file drawer effect” — as in these other stories get “left in the drawer.” This is …

April 26, 2012

Book Review

Gary Vaynerchuk Wants You to Say Thank You (Book Review)

Gary Vaynerchuk is nuts. Nuts in a good way that makes you feel both envious and lazy at the same time. With insurmountable reserves of passion and purpose, his very being embodies what this social media thing is and how …

March 19, 2012

Book Review / Branding

Why You Should Brand Against the Machine (Book Review)

With powerful tools like Google, Facebook, and Pinterest, we don’t need to concern ourselves with dusty concepts like ‘branding’ anymore do we? That’s soooooo old school. Think again. Now more than ever we need to build strong brands to stand …

January 19, 2012

Book Review / Social Spotlight

Chris Brogan’s Google+ for Business (Book Review)

I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” …