Category Archives: Social Media Strategy
7 Social Media Myths Debunked
In the film Up in the Air, George Clooney advises his protégée to utilize profiling to get through the airport security line quicker. He defends his move, quipping, “I’m like my mother, I stereotype. It’s faster.” Sometimes, when things are … 
When to Follow the Social Media Rules
Rules help us make sense of the world. Go out and be productive during the day when the sun is up and rest your body when it’s dark out. Rules keep us safe. Stay on the right side of the …
With Social Media, Everyone’s a Marketer
Everyone’s a marketer. I found myself saying this recently while meeting with a client who is the executive director of a local non-profit. They struggle with being one of the area’s “best kept secrets.” We were talking about educating the …
Take Social Media to the Next Level in 2011
A New Year brings new opportunities for your business. Among these, one that is sure to be a resolution on many to-do lists is taking social media to the next level. You are tweeting, friending, liking, tagging, blogging, and creating content to build your …
On Social Media & Politics
Let me explain why I have politics on the mind during this laid back week between holidays. Tomorrow I’m speaking to a winter-term class at the University of Iowa on “Blogging Elections: How Online Social Media Have Changed Political Communication.” Specifically …
Personal Branding vs. Business Branding: Twitter Usernames & URLs
Many struggle with when and how to promote a business brand versus when and how to promote your personal brand. These are big decisions. Your personal brand is important — especially in the digital space — and merits the same …
Mixed Up in a Good Way
Last week I had the privilege of attending MarketingProfs’ Digital Mixer in Chicago. For two solid days I enjoyed sessions and keynotes from some of the brightest stars in the digital marketing universe. Just Google the conference and you can …
Why Not?
I love the Robert Kennedy quote about how he looked at “things that never were and asked why not.” Why not is a great question. I love flipping it back onto others when a new idea is on the table. …
Don't Forget the Snacks
I love snacks. Snacks are great because they’re … well, snacks. Small in size, sweet or salty. One of my favorite pieces of new media marketing vernacular is “info snacking.” For those un-indoctrinated, info snacking speaks to all of the …
Why You Need a Social Media Strategy Not a Checklist
Years ago I worked for a small educational publishing company. As I sat down to begin work on what would ultimately be the first of my two complete overhauls of the company’s website, I remarked to a colleague that this …
