Category Archives: Social Media Strategy
Jerry Orbach, Instagram, & Social Media Transparency
Dirty Dancing is a perfect example of a guilty pleasure movie that my wife and I often stop and watch when we see it on TV. Near the end — just after “No one puts Baby in the corner” — … 
Inside Hy-Vee’s Social Media Command Center
As social media continues to become an increasingly critical brand touch point, many organizations are finding value in implementing a social media command center for listening and responding to customers’ needs. One such company is grocery chain Hy-Vee. Recently Larry …
How to Create a Social Media Strategy for the New Year
A new year is a time for clean starts and reworking areas that aren’t quite on-target in our work and our lives. Some of us are focusing on personal goals such as weight loss or finding greater balance with work …
Connections vs. Community
Words matter. One of my favorite lines from the long-running TV series The West Wing is when speechwriter Toby Ziegler says, “The world can move — or not — by changing some words.” In fact, I confess to liking that …
Should Your Brand Be on Every Social Network?
Managing your kids’ schedules is a lot like social media marketing … Wait. What? Though it sounds like a non-sequiter or at best an odd comparison to make, the scenarios prove-out surprisingly well when you consider the challenges and choices …
Breaking the Boring Barrier of B2B Social Media
There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at pharmaceutical advertising. “Where does …
The Myth of One-Size Fits All Social Media
I have a big head. Not in the sense that I am particularly arrogant but in the literal sense that I have a larger noggin than most. That’s why when shopping for hats I’m often skeptical of labels promising that …
The 8 Social Habits Brands Need to Know About
There’s not enough good research out there today. This fact is sad but true. It’s especially true in the social media space, where junk research and sensational headlines abound (example — earlier this week The Wall Street Journal forecasted Facebook’s …
Social Media Insights from SpongeBob & Thomas the Train
It’s true. We can learn lessons from children all the time. However, did you know that we can also learn a lot from their cartoons as well? Case in point, recently while tapping out some work on the iPad as …
Radian6 Decodes Social Media ROI in a Report You Can’t Miss
If there’s one topic in social media that is at the same time discussed extensively and yet barely understood, it’s effectively measuring ROI. However, a new primer is available for free that sheds some light on this most challenging of …
