Tag Archives: lead generation

January 30, 2017


Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001

http://traffic.libsyn.com/onbrand/Dave_Gerhardt_On_Brand.mp3Podcast: Play in new window | Download“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the …

June 2, 2014


When to Ask for Contact Information on Social Media


http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode29.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and …

August 22, 2013


The History of Lead Generation (Infographic)

lead generation

While technology has changed considerably over the past few decades, the basics of marketing have not. In a new infographic from our friends at GroSocial, we can see that the marketing aspect of lead generation has been around in many …

August 27, 2012

Social Spotlight

9 Tips for Building Your Brand with SlideShare

With approximately 58 million unique visitors a month, SlideShare — often called “the YouTube of slide decks” — is no slouch when it comes to social activity. Most of us have probably flipped through an embedded SlideShare — also their …

April 5, 2012

Blogging / Content Marketing

Writing Is Selling: Why Content Creation Is Worth the Time

“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as …