Tag Archives: lead generation

Nick Westergaard

January 30, 2017

Podcast

Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001

http://traffic.libsyn.com/onbrand/Dave_Gerhardt_On_Brand.mp3Podcast: Play in new window | Download“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the …


Nick Westergaard

June 2, 2014

Podcast

When to Ask for Contact Information on Social Media

social-brand-chat

http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode29.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and …


Nick Westergaard

August 22, 2013

Strategy

The History of Lead Generation (Infographic)

lead generation

While technology has changed considerably over the past few decades, the basics of marketing have not. In a new infographic from our friends at GroSocial, we can see that the marketing aspect of lead generation has been around in many …


Nick Westergaard

August 27, 2012

Social Spotlight

9 Tips for Building Your Brand with SlideShare

With approximately 58 million unique visitors a month, SlideShare — often called “the YouTube of slide decks” — is no slouch when it comes to social activity. Most of us have probably flipped through an embedded SlideShare — also their …


Nick Westergaard

April 5, 2012

Blogging / Content Marketing

Writing Is Selling: Why Content Creation Is Worth the Time

“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as …