The History of Lead Generation (Infographic)

August 22, 2013

lead generation

While technology has changed considerably over the past few decades, the basics of marketing have not. In a new infographic from our friends at GroSocial, we can see that the marketing aspect of lead generation has been around in many forms for centuries.

As marketers, this shows us that while our tools change, the job itself remains the same. By reviewing the key metrics that move the needle for your business — sales, relationships, loyalty — we can continue to generate leads regardless of the medim.


What did you think of GroSocial’s history project? What could your brand be doing differently for lead generation?

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.