Tag Archives: facebook
New Belgium Brews Community with Social Media (Interview)
I like to write about social media. I also love craft beer. It’s rare when these passions collide but in the case of what New Belgium Brewing is doing on social media, it’s too cool to avoid. The individuals most … 
Facebook Timeline for Brand Pages: What You Need to Know
It’s official — Timeline for Facebook Brand Pages gets rolled out universally on March 30th. Users have been playing with many of these features since late last year but now they’ll be applied to the massive social network’s 37 million …
The Scoop on Ben & Jerry’s Social Media (Interview)
For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben …
Chobani Builds Loyalty with Social Media (Interview)
During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering …
16 Dos and Don’ts for Your Brand’s Facebook Page
Setting up a Facebook Page for your brand is deceptively easy. In just a few clicks you can have an outpost on the world’s largest social network of over 800 million users — a population big enough to be the …
Building a Brand-Driven Community with Social Media
Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that …
Creating a Social Media Participation Schedule
There’s a lot of talk today about ‘social media engagement.’ However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others. I’m guilty of this myself. I …
When to Link Your Facebook Page to Twitter
Marketers eyes light up with newfound productivity when they learn they can push updates from their brand’s Facebook Page to Twitter via a simple Facebook application. But is this time-saving measure the best way to go? When does this make …
All I Know About Social Media I Learned from Email
Recently I shared how everything I know about blogging I learned from advertising. As a companion piece, I think its equally worth noting the engagement lessons for Facebook and Twitter that you can learn from email marketing. Often forgotten as …
The Most Important Facebook Feature
It’s not the ads. It’s not the Insights. It’s not even a feature directly related to Pages. It’s often the little things that make a big difference. That’s why one of the most important Facebook features is the birthday reminder …
