Tag Archives: Branding
Be a Bill Murray Brand
It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the … 
Hello, On Brand Podcast. (Goodbye, Social Brand Chat.)
http://traffic.libsyn.com/onbrand/Hello-On-Brand-Goodbye-Social-Brand-Chat-On-Brand.mp3Podcast: Play in new window | DownloadA new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run …
Techweek Chicago Recap: Howard Tullman on Brand Experiences
Recently, I headed to the Windy City for Techweek Chicago, a weeklong celebration of tech, entrepreneurship, and digital media. I had the opportunity to meet, connect with, and absorb insights from top minds at brands like NASCAR, Dropbox, ESPN, and …
Why You Need a Brand Brain Trust
One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is …
What’s the Best Option for Small Business Branding?
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode26.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from Chris Brogan: “What’s the most tangible output of branding at the smaller business level, like say a local chocolate shop?” …
How to Use SEO to Bring Traffic to Your Website
No matter what stage your company is in – large or small, long-standing or newly emerging – a strong online presence is key to your continued success. You know that, so you built a user-friendly website that will establish your …
Branding vs. Marketing
The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a …
How Talk-able Is Your Brand?
Is your brand social? Are you creating shareable content? Is your brand influential? For all of these questions we ask ourselves about important adjectives that our brands should be, we often miss one of the simplest yet biggest ones of …
Digital vs. Human Brand Touch Points
When you take a moment and think about the word ‘touch point’ it’s hard not to be left with a very personal, human feeling. With the rise of new media, marketers are discovering new variations on our brand touch points …
Covering Your Brand’s Bases
With the arrival of baseball season, players and fans alike are emerging from a long winter slumber and, after a burst of spring training, are back to the basics of the game. Peanuts and crackerjack, the fundamentals of keeping score …
