Tag Archives: Branding

July 27, 2016


What Your Brand Can Learn from Comic-Con

comic con

Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and …

July 25, 2016


Connecting Brain Science and Branding with Daryl Weber

daryl weber on brand

http://traffic.libsyn.com/onbrand/Daryl_Weber_On_Brand.mp3Podcast: Play in new window | Download“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber …

July 11, 2016


Embracing Your Community Both Online and Off with Erica McGillivray

erica mcgillivray moz

http://traffic.libsyn.com/onbrand/Erica_McGillivray_On_Brand.mp3Podcast: Play in new window | Download“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, …

March 28, 2016


How Poo~Pourri Uses Humor to Humanize Their Brand

suzy batiz on brand

http://traffic.libsyn.com/onbrand/Suzy_Batiz_On_Brand.mp3Podcast: Play in new window | DownloadWhen your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we …

February 22, 2016


Why Better Blogging Still Makes a Better Brand with Maddy Osman

maddy osman

http://traffic.libsyn.com/onbrand/Maddy_Osman_On_Brand.mp3Podcast: Play in new window | Download“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her …

February 17, 2016


Why Your Brand Has to Move

brand moving

In recent years, Super Bowl ads have become as watched as the game itself. We’ve come along way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.

December 2, 2015


5 Strategies for Owning Your Brand Communications

brand communications

Today’s communications outlets are flooded with information, constantly. As a communicator, it can be intimidating to know that you and your brand are competing against interesting and entertaining articles, videos, and social media every second. Yet we continue to devote …

October 12, 2015


Why Your Brand Has to Align with Your Audience’s Personal Brand

david perlmutter

http://traffic.libsyn.com/onbrand/David_Perlmutter_On_Brand.mp3Podcast: Play in new window | Download“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends …

August 14, 2015


Social Sound Bite: Facebook Streaming, Google’s New Name

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-28.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two big news stories in the world of social media and all things …

March 9, 2015


Brand Consistency vs. Coherence with Barbara Apple Sullivan

barbara apple sullivan on brand

http://traffic.libsyn.com/onbrand/Barbara-Sullivan-On-Brand.mp3Podcast: Play in new window | Download“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like …