Tag Archives: Branding
When Brands Collide: Facebook Buys Instagram
Earlier this week it was announced that Facebook had acquired funky photo-sharing app Instagram for a cool $1 billion in cash and stock. However, many in the digerati expressed fears about this acquisition, wondering if the giant in Menlo Park … 
The Part of Your Brand You Just Can’t Fake
I love tax season. Let me clarify … I love tax season because it gives me the opportunity to enjoy one of my favorite brand experiences — seeing my accountant. What’s next? I look forward to root canals as well?! …
How to Build a Brand Blueprint
If you think about it, we’re all in the business of building brands. Whether you’re a scrappy start-up, a non-profit, or a massive corporation. Whether you’re a PR firm, an ad agency, or a digital boutique, the desired result is …
Do You Have Underutilized Brand Touchpoints?
“When you say ‘branding’ what exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on many forms. It’s so sprawling that, …
Make 2012 the Year of Your Brand
Have you ever stood amidst the popping champagne corks and the falling confetti and wondered, “Why do people get so worked up about the New Year, anyway?” It’s because the New Year brings new opportunities. It’s a time of fresh …
Lululemon, Ayn Rand, & Avoiding Brand Damage
It happened again. One of those defining moments where we’re reminded why it’s important to be brand-driven. High-end yoga apparel maker Lululemon is enduring a storm of controversy from fans for selling Ayn Rand’s book, Atlas Shrugged in their retail …
Building a Brand-Driven Community with Social Media
Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that …
Branding the User Interface (Fwix Interview)
As Creative Director for Fwix, Jordan Gadapee is responsible for the geotagging start-up’s brand development across all platforms including web, mobile, and the app marketplace. As we consider the impact that all of these screens have on our business, Jordan …
How to Set Rebranding Expectations
To creative folk, the choice of writing utensil is often something labored over. I have long used a Paper Mate Flair as my pen of choice. It feels substantial without being pretentious plus you can’t beat the felt tip. There’s …
Personal Branding vs. Business Branding: Twitter Usernames & URLs
Many struggle with when and how to promote a business brand versus when and how to promote your personal brand. These are big decisions. Your personal brand is important — especially in the digital space — and merits the same …
