Tag Archives: Blogging
Encouragement
When my sister was in medical school she shared a fun turn of the phrase with us. One of her colleagues would often compliment students with the stoic praise, “strong work.” And while this has become something of an internal … 
What If You Can Only Do One Thing on Social Media?
“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small …
Inside Overblog with Founder Frederic Montagnon (Interview)
Blogging has long been the hub of the social media universe, providing a centralized platform for sharing content across social channels. In recent years, blogging has gotten even more social. Perhaps the greatest convergence of blogging and social media to …
How to Get Reluctant Employees to Blog More
“I’d love to blog … but I could never do that.” It’s amazing how many people are still intimidated by the idea of blogging. Yet for many B2B and B2C brands, blogs still serve as digital content hubs — solving …
Why Your Business Blog Sucks
Harsh, I know but many need a wake up call when it comes to blogging for business. It’s true that of the 172 million blogs out there, many quit or stop posting after just 3 months. And then there’s the …
The Myth of One-Size Fits All Social Media
I have a big head. Not in the sense that I am particularly arrogant but in the literal sense that I have a larger noggin than most. That’s why when shopping for hats I’m often skeptical of labels promising that …
How to Make Sense of Blog Categories & Tags
Many — including me — have compared social media management to the act of gardening. And often times a big part of gardening is pruning out-of-control branches and bushes. As the hub of our social media experience, blogs can quickly amass …
Time Management Tips for Creating Better Content
So, now that you’re sold on the concept of content marketing for your brand — what’s next? Probably making some of that aforementioned content, which is also where many businesses hit a snag. You see, developing strong content takes time …
A Brand-Driven Blog Redesign
You may have already noticed but yesterday I quietly launched a redesign of my blog. To help with any whiplash you may have, I thought I’d take a moment and give you a quick tour. My purpose in all of …
3 Types of Fuel for Your Social Media Campfire
No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or …
