Tag Archives: Blogging
Blogging BS: Why Deadlines & Guest Posts Matter
I rarely rant but I’m going to hop up on my soapbox for a bit and call BS on a few ‘blogging purist’ mindsets that I find counter-intuitive to producing a strong blog with great content. Like ‘social media purists’, … 
How I Blogged Every Week for a Year
Last year, I set a New Year’s resolution that ultimately became one of the most successful goals I’ve set and achieved in my life. Previously my blog suffered from sporadic, unfocused posts. This resulted in a smaller audience with no …
How to Keep from Quitting Your Blog
I’m not a perfect blogger by any means. In fact, I’m writing this because of my experiences quitting blogging through the years. I started my blog about branding and new media in 2005 but have wandered on and off the …
The Best Blog Posts I’ve Written
… are usually the ones I almost didn’t write. I’ve been reminded of this a lot recently. Writing a blog post about Winnie the Pooh and branding seemed a little off. Really? A post where you relate a Disney franchise …
Using Personas to Define Who I Blog For
Whether you’re blogging or broadcasting, knowing your audience is key. It’s the difference between blindly blasting and communicating something of value to a targeted audience. It’s also what defines good marketing. And yet, few explore what knowing your audience really …
The New Old-Fashioned Blog Headline Formula
It all comes down to the headline. You could have the most well-crafted ad or in this case, blog post, and yet if the headline isn’t right a majority of your audience will never make it there. What’s a copywriter/blogger …
Why Good Photos Matter on Blog Pages
As you may have noticed, I recently had some new professional photos taken for the About, Work with Me, Speaking, and Contact pages on this blog. Why did I do this? It’s simple. When you look at your blog’s traffic …
The 6 Secrets of Brand-Driven Blogging
As of February 2011 there were approximately 156 million public blogs in existence. As bloggers, this number represents an increasingly cluttered space. Chances are someone is already blogging about your topic in general. And they might even be doing a …
All I Know About Blogging I Learned from Advertising
It’s true. Some of the best lessons I’ve learned about how to write compelling blog content were tips I first encountered reading some of the advertising industry’s most influential texts. Books like John Caples’ Tested Advertising Methods and, really, any of David …
On Social Media & Politics
Let me explain why I have politics on the mind during this laid back week between holidays. Tomorrow I’m speaking to a winter-term class at the University of Iowa on “Blogging Elections: How Online Social Media Have Changed Political Communication.” Specifically …
