Category Archives: Design

Nick Westergaard

February 22, 2012

Design / News & Events

A Brand-Driven Blog Redesign

You may have already noticed but yesterday I quietly launched a redesign of my blog. To help with any whiplash you may have, I thought I’d take a moment and give you a quick tour. My purpose in all of …


Nick Westergaard

April 4, 2011

Branding / Design / Interview / Strategy

Interview – Target Remodels the Customer Experience

Kurt Griebel is the team leader at the Target store in Coralville, Iowa. His store has just had its grand reopening after a massive refit and renovation that will bring Coralville’s Target in line with the Minneapolis-based corporation’s latest vision …


Nick Westergaard

January 17, 2011

Branding / Design

How to Set Rebranding Expectations

To creative folk, the choice of writing utensil is often something labored over. I have long used a Paper Mate Flair as my pen of choice. It feels substantial without being pretentious plus you can’t beat the felt tip. There’s …



Nick Westergaard

September 13, 2010

Branding / Design / Strategy

I’m Lovin’ It

One thing I am going to try to do more of as I work to reinvigorate my blog is write more about brand-driven things that just plain interest me. Such an opportunity recently presented itself as I drove down First …


Nick Westergaard

August 25, 2010

Branding / Design / Strategy

Why ‘Y’ Matters

It’s fun to stay at the Y-M-C- … Er, what’s that …? It’s just ‘the Y’ now …? As the post title suggests (and/or if you are an outraged Village People fan) you may find yourself asking Why Y of …


Nick Westergaard

March 3, 2009

Branding / Design

The Back of the Box

No, this isn’t an excuse to show off pictures of my kids. When you have little children you eat fast food a whole lot more than you normally would. Last weekend on a trip to the golden arches I found …


Nick Westergaard

February 2, 2009

Branding / Design

Touchpoints Revisited

One of the first posts I wrote in 2005 was about maximizing your brand’s touchpoints. This continues to be favorite topic of mine. The above image from Twitter is a great example of maximizing a touchpoint at a very critical …


Nick Westergaard

January 13, 2009

Branding / Design

In Reference to the Location of the Beef

After a recent Arby’s visit, my mind wandered as it’s been known to do. I stared off at the packaging in front of me – the instructions to the toy that came with the Kid’s Meal. On the backside were …


Nick Westergaard

January 1, 2009

Advertising / Branding / Design / Motivation / Strategy

Brand New Year

It’s a new year and now that the champagne bottles have been tossed out and the confetti has been cleaned up, we have a lot to do. The economy is in shambles, industries from Wall Street to Main Street are faltering …