Nick Westergaard

By Nick Westergaard on March 16, 2015

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How to Rock Your Brand’s Content on LinkedIn with Jason Miller

jason miller on brand

“I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We talked about both aspects of his work and everything in between on this week’s episode of the On Brand podcast.

Enjoy This Episode Now

About Jason Miller

Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Prior to this, he managed social media strategy at Marketo, where he was responsible for leading the company’s content and social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue.

Before Marketo, Jason worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. To this day, Miller remains a rock ’n roll photographer by night. You can view his work at rocknrollcocktail.com.

Jason is also the author of the Amazon #1 best-selling book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11. (As you can tell, he couldn’t resist the rock metaphor — even in his book title!)

Episode Highlights

“Personal brands give your brand a personality.” Jason is a firm believer in the power of personal brands and the role they play in establishing a strong culture of content. “You have to tap into everyone’s talents as thought leadership.” Jason went on to describe 2015 as “the year of personal branding.”

The George Costanza School of Personal Branding? “Whatever they expect — do the opposite!” That’s why comedy can be such a welcome addition to the often buttoned-down world of B2B content marketing. Speaking of unexpected …

Liam Neeson + LinkedIn? Think about it — who else would endorse people for a “particular set of skills”? This campaign generated tons of attention for LinkedIn and Taken 3. Jason shared his insights as well as a post he put together on 5 B2C Companies Killing It on LinkedIn.

How can brands better use LinkedIn? While people may spend time on other social networks, “they really invest when they’re on LinkedIn.” The platform provides a huge opportunity for B2B brands to connect with professionals and share content using the new publishing platform.

What can personal brands learn from celebrity brands? This music aficionado shared stories on what makes musicians like Dave Grohl and Andrew WK great brands that are approachable and make their fans a part of their process. (I shared my love of the Bill Murray brand.)

What brand has made Jason smile lately? Amazon for being awesome with refunds and customer service. He also gave props to Photographer Fro Knows Photo for sharing his content so freely and helping make Jason the photographer he is today.

To learn more about Jason you can follow him on Twitter and LinkedIn. You can view his photos at RockNRollCocktail.com and learn more about his book at WelcomeToTheFunnel.com.

As We Wrap Up …

Recently, Rob Zaleski — a great marketer over at MarketingProfs — gave us several shouts after listening to our Mitch Joel and Bryan Kramer episodes while running. Thanks for listening and enjoy your next run, Rob!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!



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Nick Westergaard
Email Brand Driven Digital

is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.


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