Measuring Brand Dominance with Jonathan Tuttle

November 8, 2021

jonathan tuttle on brand

“Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good? Measurement and ROI—and we spent a lot of time talking about best practices and more this week on the On Brand podcast.

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About Jonathan Tuttle

Jonathan Tuttle is the Founding Director of Revenue Ascend, a leading digital marketing agency based in Chicago. The firm is focused on driving new growth and generating measurable ROI. The agency was designed to dominate the market while working with each brand individually. Beyond this foundation, Revenue Ascend also creates a customized tactical marketing playbook and growth strategy.

Jonathan is also a Fund Manager at Midwest Park Capital, a private real estate investment firm.

Episode Highlights & Takeaways

WORLD DOMINATION! As Jonathan’s bio notes, Revenue Ascend helps clients dominate the market. We kicked off the show defining domination. “It’s really about being everywhere,” he notes.

Measurement and ROI best practices. Before planning your 2022 digital marketing strategy and budget, be sure to listen to Jonathan’s best practices on what to measure and when. “A lot of times we expect to get $1 back out for what we put in yesterday. Good things take time to build.”

What brand has made Jonathan smile recently? In a first in the nearly 300-episode history of the On Brand podcast, we stumped our guest. Why? “I’ve been really frustrated. So many businesses have been dropping the ball and not giving back.”

To learn more, go to

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.