Category Archives: Strategy
Personal Branding vs. Business Branding: Twitter Usernames & URLs
Many struggle with when and how to promote a business brand versus when and how to promote your personal brand. These are big decisions. Your personal brand is important — especially in the digital space — and merits the same … 
Don’t Fear the Drawing Board
Part of being brand driven — in the imortal words of Kenny Rogers — is knowing when to hold ’em and when to fold ’em. Now that I have The Gambler reference that I’ve always wanted to make out of …
I’m Lovin’ It
One thing I am going to try to do more of as I work to reinvigorate my blog is write more about brand-driven things that just plain interest me. Such an opportunity recently presented itself as I drove down First …
Inception Marketing
Another title for this post could have simply been All the ‘Big Brother’ Stuff That Makes Most People Really Hate Marketing. First, let me apologize for being like two months behind the rest of the world on seeing Inception but …
Why ‘Y’ Matters
It’s fun to stay at the Y-M-C- … Er, what’s that …? It’s just ‘the Y’ now …? As the post title suggests (and/or if you are an outraged Village People fan) you may find yourself asking Why Y of …
I Love It When a Metaphor Comes Together
Did you see the A-Team this weekend? I was a huge fan growing up. What a classic tribute to ’80’s largess. But what does this have to do with you and your business or brand? Plenty. Because the A-Team is …
Mixed Up in a Good Way
Last week I had the privilege of attending MarketingProfs’ Digital Mixer in Chicago. For two solid days I enjoyed sessions and keynotes from some of the brightest stars in the digital marketing universe. Just Google the conference and you can …
Avoiding Parade Strategy
As a final act of closure on the holiday weekend, I re-traced the July 4th parade route on my morning run. As I carefully dodged candy wrappers, leaflets, and other giveaway items on the newly swag-encrusted streets (an unseasonal rain …
Why You Need a Social Media Strategy Not a Checklist
Years ago I worked for a small educational publishing company. As I sat down to begin work on what would ultimately be the first of my two complete overhauls of the company’s website, I remarked to a colleague that this …
Clowns & Balloons
Are you afraid of clowns and balloons? My wife is deathly afraid of clowns. Probably a generational thing for those of us that grew up with Stephen King’s It. Balloons she can handle. However, in your business you need to …
