Category Archives: Direct Marketing

July 6, 2009

Direct Marketing / Strategy

Avoiding Parade Strategy

As a final act of closure on the holiday weekend, I re-traced the July 4th parade route on my morning run. As I carefully dodged candy wrappers, leaflets, and other giveaway items on the newly swag-encrusted streets (an unseasonal rain …

March 4, 2009

Direct Marketing

Favorite Things: Direct Mail Done Right

“You’ve got to see this,” said my friend and colleague Don as he slid one of the most engaging pieces of direct mail that I’ve seen in a long time across the table … Hear my quick take in the …

January 9, 2007

Advertising / Direct Marketing

The Swing Marketing Advertised

If you haven’t seen this already, check out this hilarious take from Project Cartoon. Jaded or frighteningly realistic? You be the judge. This site is also a fun example of letting users under the hood to play around. If you …

November 16, 2006

Direct Marketing / Strategy

Chuck Gets It

Larry points us to Slate where Seth Stevenson gives an Ad Report Card for the new “animated-reality” TV ads that Charles Schwab is using to announce their lower pricing structure. This article provides an in depth anatomy of an ad …

October 11, 2006

Direct Marketing / Strategy

Mousetraps and Marketing Metrics

It’s that time of year again. Last night I was walking through my basement and I turned on the furnace room light in time to see a mouse scurry away through a crack in the wall. Luckily, I had just …

August 1, 2006

Direct Marketing

Is That Crap Under My Windshield Wiper or Guerrilla Marketing?

Or is it all in the eye of the beholder? I had a philosophical discussion with a co-worker today about a Chinese restaurant menu that got shoved under everyone’s windshield wipers in the parking lot. I cited it as a …