Category Archives: Marketing Integration
Social Media Tips for Turbocharging Your Trade Show Presence
Guest post by Andrew Brusnahan, a freelance writer who works with companies like IconicDisplays to gain additional exposure through content on the social web. Over the past few decades, the face of marketing has changed; moving from being a primarily … 
Why Should We Follow You?
With a nod to Jim Collins, I often talk about what takes a social media program from “good to great.” One such area that differentiates a base hit and a home run is how you integrate and promote social media …
7 Ways Instagram Helps Brands Connect Online & Offline
Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after …
How to Connect Your Social Media & Email Marketing
When talking about new media marketing, our focus is often social media, which quickly gravitates to what’s newest such as Pinterest, Instagram, and Google+. While social media use is indeed on the rise, there are other, older siblings of social …
How to Create More Social Speaking Engagements
Speaking at conferences and events is an incredible opportunity to build thought leadership and authority for your brand. Whether you know it or not, speaking is one of the oldest forms of social media.
Why Are Marketers Ashamed of Email Marketing?
Lately I’ve heard several marketers woefully admit to a guilty pleasure. They like email marketing. For shame! First of all, email has nothing to do with Pinterest. Second, employing email in your marketing mix won’t impact your Klout score. Finally, …
All I Know About Social Media I Learned from Email
Recently I shared how everything I know about blogging I learned from advertising. As a companion piece, I think its equally worth noting the engagement lessons for Facebook and Twitter that you can learn from email marketing. Often forgotten as …
Taking Social Networking Offline
Westergaard Advertising is proud to be a sponsor of the Iowa City Twestival (Twitter + festival). This is a local “tweet-up” that is part of a global initiative harnessing the power of the Twitter community to raise money for Charity:Water …
Social Networking Via One Steak Burrito w/Pico
Check out this photo that I snapped while in line at Panchero’s a few minutes ago. Too often people create the obligatory Facebook fan page or start Twittering for their business and then totally forget to promote this new channel …
