Category Archives: Blogging
Shifting Gears: Brand-Driven Insights
BLOG HISTORY I started this blog in 2005 for a couple reasons. First, I was (and still am) eager to share my take on branding, marketing, and communications. Second, social media was just taking hold back then and more and … 
Mixed Up in a Good Way
Last week I had the privilege of attending MarketingProfs’ Digital Mixer in Chicago. For two solid days I enjoyed sessions and keynotes from some of the brightest stars in the digital marketing universe. Just Google the conference and you can …
The Biggest Secret to Blogging
The biggest secret to blogging is one I learned from the theatre. Let me back up … When people are getting to know me, we inevitably have an exchange where it’s revealed that my academic background is neither in marketing …
Short Blog Posts …
… are hard to write. Just sit down and try sometime. In many forms of writing, including blogging, whittling your big idea into that perfect small package is often the hardest task of all. Take this short post on short …
Top 10 Posts of 2009
With all of the list shows and marathons that dominate our holiday weekend, we thought you might be interested in seeing our list of most popular posts from the first half of 2009. No surprises here, really. We seem to …
The Blogger’s Toolbox
Every craft demands its own unique set of tools. Expanding on an idea from Chris Brogan, I’ve decided to take a moment and outline the tools that I personally find useful for blogging. Anyone who’s ever taken an acting class …
Positioning Through Presenting
Earlier today I gave my presentation Growing Your Business with New Media to the Iowa City Area Chamber of Commerce’s small business/entrepreneur group. I have given this presentation in different formats to various clients and smaller groups before but this …
Friday, Friday, Friday!
UPDATE: Registration closes Wednesday, April 15th. What are you doing this Friday (4/17) over the noon hour? If you are in the Corridor, we invite you to attend our seminar Growing Your Business with New Media at noon at the …
How Often Should You Blog?
Recently my Aunt Jane started a business. She just launched her website and has wisely included a blog to position and promote her expertise and to help her search engine optimization. As she composed her first post, she sent me …
What Really Grinds My Gears
In the movie Family Guy Presents Stewie Griffin: The Untold Story, protagonist Peter Griffin is given a spot on the local news titled “What Really Grinds My Gears.” It is a brief segment where he rants on a trivial happening …
