Category Archives: Blogging
Brand-Driven Blogging at Dreamforce ’11
I had the incredible opportunity to speak about Building a Brand-Driven Blog at the Salesforce.com Community Conference that precedes Dreamforce ’11. Joining me were two of the brightest stars in the Salesforce.com blogging universe — Jenna Baze of RatherGeeky.com (@RatherGeeky) … 
The Best Blog Posts I’ve Written
… are usually the ones I almost didn’t write. I’ve been reminded of this a lot recently. Writing a blog post about Winnie the Pooh and branding seemed a little off. Really? A post where you relate a Disney franchise …
Content Snacks for the Weekend
I wanted to take a moment and explain what this post is. Not this post specifically but this series of posts. As you may know, I post new content on Mondays at 9:00 AM to catch readers at the beginning …
Using Personas to Define Who I Blog For
Whether you’re blogging or broadcasting, knowing your audience is key. It’s the difference between blindly blasting and communicating something of value to a targeted audience. It’s also what defines good marketing. And yet, few explore what knowing your audience really …
The New Old-Fashioned Blog Headline Formula
It all comes down to the headline. You could have the most well-crafted ad or in this case, blog post, and yet if the headline isn’t right a majority of your audience will never make it there. What’s a copywriter/blogger …
Why Good Photos Matter on Blog Pages
As you may have noticed, I recently had some new professional photos taken for the About, Work with Me, Speaking, and Contact pages on this blog. Why did I do this? It’s simple. When you look at your blog’s traffic …
The 6 Secrets of Brand-Driven Blogging
As of February 2011 there were approximately 156 million public blogs in existence. As bloggers, this number represents an increasingly cluttered space. Chances are someone is already blogging about your topic in general. And they might even be doing a …
Guest Post at Button-Click Admin
This week I am guest posting at ButtonClickAdmin.com. This community is built by and around Salesforce.com admins who solve problems with clicks rather than with code. Many of these Salesforce evangelists have blogs of their own so I was asked …
All I Know About Blogging I Learned from Advertising
It’s true. Some of the best lessons I’ve learned about how to write compelling blog content were tips I first encountered reading some of the advertising industry’s most influential texts. Books like John Caples’ Tested Advertising Methods and, really, any of David …
Personal Brand Spotlight: Roger Ebert
A couple weeks ago, CBS Sunday Morning (an important part of my weekend routine) profiled film critic Roger Ebert. By now many are familiar with Ebert’s struggles with cancer, which eventually resulted in the loss of his speaking voice.
