Building Brands by Changing Habits with Jessica Jensen


October 14, 2019

jessican jensen on brand

“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.

Enjoy This Episode Now

About Jessica Jensen

Jessica Jensen came to Sun Basket having led high-performance marketing teams at some of the world’s leading technology companies. Most recently, Jensen spent the last five years at Facebook, where as Head of Platforms, Products, and Insights, she oversaw B2B Marketing for the social media giant’s largest platforms, including Instagram and Messenger. Before working at Facebook, Jessica served as the Global Head of Product Marketing for Apple’s mobile advertising platforms and was the GM of two Yahoo! consumer businesses, Yahoo Health and Shine, which she built into the largest women’s website in the US. As CMO of Sun Basket, Jensen drives Sun Basket’s revenue growth, building an iconic brand, and creating strategic, omni-channel partnerships.

Episode Highlights

“Food is an intimate, personal experience.” That’s why Jessica and the Sun Basket team are working to create a full brand experience beyond the food that’s in the box.

“I love our Sun Basket customers!” Jessica exclaimed. “They share their opinions early and often.” That’s better than the opposite.

B2B REMINDER: After working B2B at Facebook, Jessica reminded us all, “Don’t forget that your B2B customer is a person first.” Amen.

What brand has made Jessica smile recently? She mourned the loss of smile-worthy brand, Virgin America. “You felt like you were going to a dance party!” She also gave a shout-out to Patagoina for their lofty new mission statement.

To learn more, go sunbasket.com or connect with Jessica on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

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Nick Westergaard
Email Brand Driven Digital

is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.




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