Tag Archives: facebook

Nick Westergaard

October 14, 2019

Podcast

Building Brands by Changing Habits with Jessica Jensen

jessican jensen on brand

http://traffic.libsyn.com/onbrand/Jessica_Jensen_On_Brand.mp3Podcast: Play in new window | Download“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her …


Nick Westergaard

February 23, 2018

Podcast

Social Sound Bite: Facebook Use Down for the First Time in 10 Years

social sound bite

http://traffic.libsyn.com/onbrand/180223_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use …


Nick Westergaard

August 7, 2017

Podcast

Social Sound Bite: America’s Online Advertising Duopoly

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-77.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and …


Nick Westergaard

February 10, 2017

Podcast

Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-66.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat …


Nick Westergaard

October 14, 2016

Podcast

Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-59.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, …


Nick Westergaard

July 13, 2016

Social Spotlight

Do You Have an Instagram Strategy? (You Should!)

instagram strategy

For the first time in four years I’m not teaching social media marketing to MBAs at the University of Iowa over the summer (fear not — the class will be back this fall). When you teach a topic like social …


Nick Westergaard

July 1, 2016

Podcast

Social Sound Bite: Facebook’s New Like Button (and What It Means)

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-54.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their ‘like’ button. While this could sound trivial, …


Nick Westergaard

June 24, 2016

Podcast

Social Sound Bite: Instagram Has Twice the Daily Users as Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-53.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network …


Nick Westergaard

May 6, 2016

Podcast

Social Sound Bite: Facebook, Twitter, and Instagram vs. Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-50.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest …